Trade Show
Why the ATA Show is THE SHOW to Attend
The ATA offers exclusive deals and opportunities you can only find at the ATA Show. Register today to attend and see for yourself.
Photo Credit: ATA
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Author: Taylor Walston
The ATA Show is the world’s largest archery and bowhunting trade show, in addition to being the first show of the year. It’s no surprise that many manufacturers use the ATA Show to debut new and featured products. In fact, exhibitors launched over 150 new products at the 2024 ATA Show and we expect similar numbers this year. The ATA Show is the only opportunity for attendees to receive education and certifications all in one place. ATA offers special show pricing and discounts, the opportunity to get certified and learn from industry experts, and a chance to meet company leaders and staff face to face. With so many exclusive benefits, the ATA Show is THE SHOW to attend.
Exhibitors can enter their new products into the New Product Launch Showcase and put them on display in the lobby. Awards will be given for the best new products. Photo Credit: ATA
Be the First to See New Products
The ATA Show is the first trade show of the calendar year, giving manufacturers the opportunity to debut new products in January. Exhibitors can enter their new products into the New Product Launch Showcase to gain extra exposure and attention since the products will be on full display in the lobby of the Indiana Convention Center at the Show. It’s the perfect place to advertise your products to the over 700 retailers that attend the Show. Attendees will be able to see all the new products in one place, even before they enter the Show floor. A panel of industry judges will vote for the best products and the winners will be announced at the ATA’s Industry Celebration event. The winners can showcase their awards at their booths, be featured in an event press release and also receive shoutouts on the ATA’s social media pages.
Attend a Coffee Talk or a Morning Seminar and hear from other industry professionals. Photo Credit: ATA
The Best Place for Industry Education
Attendees and exhibitors have access to various educational offerings presented by industry professionals during the Show. The Morning Seminar Series is free to attend and provides opportunities on industry topics, such as marketing, coaching, communications, business and technical skills.
The ATA Show is also the only industry trade show that offers a Bow Technician Certification and USA Archery instructor certification. Attendees can become an ATA-certified bow tech and achieve a USA Archery instructor certification at the same show.
ATA Show Promotions
ATA attendees also have the benefit of receiving ATA Show-exclusive deals unavailable anywhere else. Retail attendees are given a Super Deal Gift Card — an ATA Exclusive — at registration that can be used to redeem a deal at a participating exhibitor’s booth. Deals could be a discount off the total order or a free product. Attendees are encouraged to visit all the booths and exchange their Gift Card for their favorite deal. Over 500 exhibitors attend the ATA Show, so you’re guaranteed to have plenty of options!
Retailers and exhibitors will get to talk face to face with company leaders and staff to discuss buying options. During the ATA Show, exhibitors will often offer an extended deadline on payments that will only be honored if you buy through them at the ATA Show.
“Manufacturers understand that retailers need time to sell product,” said Keith Arnold, vice president of sales at TenPoint Crossbow Technologies. “Retailers get skittish about taking large amounts of product if they must pay for it soon, and rightly so! Remember that your goal as a retailer should be to sell the product before the bill is due!” Manufacturers can alleviate these nerves by offering retailers extended pricing when they act at the ATA Show, guaranteeing a sale. It’s a win-win situation for manufacturers and retailers.
Retail companies will also receive up to $150 off their first night’s hotel stay and parking discounts when they book at hotels within the ATA Hotel Block, alleviating some of the travel costs. This ATA-exclusive deal is known as the “First Night’s On Us” promotion.
Archery and Bowhunting Summit
The ATA Show is the only trade show that will host the Archery and Bowhunting Summit, a conference within a trade show that connects industry members with state and wildlife agencies to cultivate meaningful conversations and successful collaborations.
Attend and See
The ATA offers exclusive deals and opportunities that you can only find at the ATA Show. Visit the ATA Show website to learn more about the Show and register to attend the event in Indianapolis on Jan. 8-10, 2025. Act now to secure your spot at the largest archery and bowhunting trade show. Please note: The ATA Show is a members-only event. To join the ATA, visit the Member Dashboard to select your membership type and submit your application.
BECOME A MEMBER
WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.
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