2024 ATA Show Booth Events That Wow!

Can you say “Happy Hour”?!

New this year! ATA Show exhibitors can host a Happy Hour with beer and wine during the last hour of the Show. Mystery Ranch and Grizzly Coolers were the first brands to sign up for this exciting Show offering. Both companies welcome Show attendees to their booths throughout the Show and especially during their Happy Hour booth events!

“We’re excited to host a Happy Hour Day 1 at the ATA Show,” said Isaac Goetzinger, Grizzly Coolers LLC sales director. “It will be a great opportunity for attendees to come have a beer with the Grizzly crew and kick off 2024 as well as check all the new products across the Grizzly brand.”

Johnny Contreras, Mystery Ranch marketing manager, is excited for the opportunity too.

“We have some very exciting new releases planned for the 2024 ATA Show and we want you to come celebrate with us during Happy Hour,” Contreras said. “This is your chance to enjoy a cold beer, lay your eyes on loads of new packs for whitetail hunting and western hunting, and some innovative accessories. We’ll be raffling off a number of items as well, so you just might walk away with some new Mystery Ranch gear!”

Grizzly Coolers is launching multiple products including cups, bottles, coolers and accessories at the 2024 Show. Each item will be available at the booth for inspections and product demonstrations during the Happy Hour. Along with new product launches, Mystery Ranch will debut two new camo designs in its Treehouse Whitetail line. Goetzinger and Contreras said their booths will be fully staffed and team members will be ready to connect with attendees.

Other brands offering a Happy Hour include Pursuit Media TV LLC, Bear Archery, Millennium Outdoors and more. View the ATA Show schedule of events to see when these exhibitors want to kick back and end their Show day with you.

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Other Exciting Booth Events

- Meet-and-Greets: Celebrity meet-and-greet opportunities are by far the most popular booth event. Here’s a sample of some folks you can meet in St. Louis during the ATA Show:

• - As you may have heard, Luke Bryan, Jason Aldean, Willie Robertson, Tyler Farr and the entire Buck Commander crew will be available for handshakes and autographs at the Buck Commander booth on Friday.
• - Ani-Logics Outdoors will have Lee and Tiffany Lakosky, hosts of The Crush, at its booth on Friday.
• - Twisted Iron Hunting is hosting YouTube and social media personality Buck Nekkit, the Missouri Public Hunter, in its booth Friday and Saturday.
• - Reconeco Outdoors will have My World Outdoors co-hosts Brand Adams and John Christopher at its booth for photos and questions on Friday.

- Giveaways: Many brands are hosting exclusive giveaways on the Show floor! Barnett Crossbows is doing a crossbow giveaway each day of the Show, and T.R.U. Ball & AXCEL Archery is giving away unique prize packages each day of the Show.

• - Tasty Samples: HuntChef is cooking up wild game sausage and snack stick samples made with HuntChef seasonings throughout the Show.
• - Free Tattoos: You’d better be a Badlands fan for this one! Badlands hired tattoo artist Neil Harp to ink one of eight Badlands tattoo designs on willing attendees on Thursday. Not that bold or brave? You can choose a temporary Badlands tattoo.