Author:
Cassie Gasaway
Have you ever wished you could talk to someone who understands your business, is familiar with the industry and can truly relate to your situation and problems? You can! ATA staff have years of experience working with all types of ATA members. They’ve helped members like you solve problems, save money, increase profits, establish productive partnerships, fine-tune their business model, apply for grants, expand their marketing efforts and so much more.
Don’t miss your chance to have a one-on-one in-person conversation with an ATA staffer. Here’s a sample of reasons to connect with your ATA at the 2023 ATA Trade Show in Indianapolis, Jan. 11-13.
Josh Gold, senior manager of R3 and state relations, and Dan Forster vice president and chief conservation officer, hosts a Coffee Talk at the 2020 Trade Show. Photo Credit: ATA
1. Learn About Your Benefits
An ATA membership gives you so much more than ATA Trade Show access, but it’s easy to miss important communications about what the ATA offers. Touch base with staff to learn about industry data, your MyATA service providers, the store locator and the resource library. Staff can talk about what’s available, how to access these member-only benefits and more to make the most of your membership.
2. Understand How ATA Works for You
ATA staff can introduce you to many tangible benefits described above and share details about the behind-the-scenes work we’re doing that benefits your business such as advocacy efforts, multistate grant projects and efforts to increase archery and bowhunting participation numbers.
Cassie Gasaway, communications manager, interviews an ATA member on the Show floor. Photo Credit: ATA
3. Get Connected to Peers, Partners and Organizations
We’re plugged into all things archery, and we know people. Thankfully, our network is your network! We can share those connections and their contact information with you so you can have like-minded people in your corner who are working toward the same goals. In fact, you might be able to accomplish more with less if you join forces. Let ATA staff introduce you to other members, industry folks, and state or federal agency representatives.
4. Find Solutions to Your Business Problems
Struggling with technology, retaining staff, creating a budget or something else? Whatever your problem, we can help you address and fix it. If we don’t have a solution or a helpful resource, we can help you find someone who does. ATA members are never alone; they’re supported by ATA staff and their expertise.
Kurt Smith, director of industry relations, talks to an ATA-member in the MyATA Area. Photo Credit: ATA
5. Get Ideas to Expand or Enhance Your Business
ATA staff work with ATA members in several different stages of business, including new, well established and everything in between. No matter where you are, we can help you get to the next step. We can work with you to define future goals and create plans that incorporate ATA-member benefits and resources to help you achieve those goals.
6. Suggest and Request New Member Benefits
The best way for ATA staff to know what you need is for you tell them! Share your ideas for future benefits or other things the ATA can do to help you. We can’t promise it will work out, but we can promise we’ll look into it and do what we can to make it happen if it’s feasible.
7. Make a Personal Connection
You know handshakes and in-person connections are extremely valuable. In fact, that’s probably one of the reasons why you attend the ATA Show in the first place. As you meet with exhibitors, sales representatives and industry peers, meet your ATA team, too. Each ATA staff member is driven to help you succeed. Consider them your personal support team, and make an effort to start an ongoing personal and professional relationship, if you haven’t already.
Stop by the MyATA Area or the Information Booth on the Show floor to chat with an ATA staff member. These areas will always have someone on staff available to answer questions, provide advice and help you with whatever you need.
ATA staff members will also be wearing a special nametag and ATA attire. If you see one of them, flag them down and spark a conversation. Visit the ATA staff page to familiarize yourself with their faces and job responsibilities.
If you have questions before the Show, contact the ATA business, membership and Trade Show office at (866) 266-2776. We look forward to meeting you at #ATA2023.
