Where do you look to find a new restaurant, learn about a vacation destination or locate someone who offers the services you seek? If you said the internet, you’re not alone. Data shows that Google processes over 99,000 searches every second, and 46% of Google searches are linked to finding something local. People use the internet every day to find everything.
In other words, if your business isn’t online, it’s like you don’t exist. And the greater your online presence, the more visible your business will be. Make your existence known and ensure customers and potential customers can find you by creating a robust online presence that includes a website, digital ads, multiple social media accounts, news stories about your business, and listings on Google Business and your city’s local business webpages. Then, use these tips and ATA resources to strengthen your online presence and get more business.
Share our social media posts. Photo Credit: Bowhunters United
ATA members should post regularly to keep their social accounts active and their audience engaged. If you need help posting content, share the ATA’s. It’s easy, free and guaranteed to be clean and educational. Follow Archery 360 and Bowhunters United Facebook and Instagram platforms and share the images, articles and content you like. Strive to fill your pages with insightful posts about archery, bowhunting, shooting advice, upcoming events and business-related items. Click here for more guidance on posting content to social media.
Similar to your social accounts, you should update your website regularly by keeping your services and event listings current and posting fresh content weekly. The ATA can help with the latter thanks to the Archery 360 and Bowhunters United widgets, which automatically populate with unique archery and bowhunting content that attracts and engages customers. Simply add the code to your website, and you’re done! Click here to learn how the widgets work and to get the website codes.
ATA staff work regularly with members and frequently talk to industry experts. Through their interactions, they’ve seen good (and bad) ads, websites, social posts, etc., so they’re familiar with what works to engage and attract customers — and what doesn’t. Fortunately for all members, ATA staff can evaluate your digital presence to provide free advice and recommend helpful resources. Sometimes all you need is a fresh, honest opinion to kick-start your online productivity. Help is only a phone call away. To get started, contact the ATA business, membership and Trade Show office toll-free at (866) 266-2776, option 1.
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Need help with designing or redesigning your website and creating or expanding your digital marketing strategy? Consult a MyATA Service Provider to learn how to improve your online appearance and marketing efforts. Each provider is an ATA-vetted company that offers ATA members expert support and discounts on their services. They specialize in the outdoor recreation industry and offer varying levels of assistance and support at affordable prices. Click here to view all your MyATA Service Providers.
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Increase your store’s foot traffic and welcome new customers with ATA’s store locators. The ATA automatically lists ATA-member pro shops in the store locators on Archery360.com and BowhuntersUnited.com to help people find reputable archery pro shops. The store locators are used by people in all 50 states, and combined, they average 4,338 views per month and 180 views per day. Don’t miss out on this exclusive ATA-member benefit! Confirm or update your shop listing in your MyATA member dashboard to ensure customers find you. Click here to learn how to capitalize on the traffic.
Non-ATA Resource Reminder: Ensure your information on other websites is current. For example, check your Google Business listing profile to confirm your address, phone number and hours of operation. Reviewing business content generated by search engines, checking details about your business on all platforms, and keeping the information up to date ensures your business appears relevant and prominent online.
If you’ve put off establishing your brand’s visibility online, your time is up. Customers and potential customers are online, so your business must be too. When you engage digitally with followers and community members, it makes them feel included and valued. Virtual platforms and communities give customers a glimpse at your real-world offerings and customer service. You’ll also strengthen your relationship with customers, especially those who can’t regularly visit your physical location because of parental responsibilities, medical conditions or limited funds.
Contact the ATA’s Nicole Nash at nicolenash@archerytrade.org with questions or for guidance.
WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.
