Trade Show
2024 ATA Show Education: Masterclass, Certifications and More
Take advantage of this once-a-year occasion to improve your knowledge and business through these educational opportunities.
Photo Credit: ATA
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The ATA Show is a catch-all. It’s the industry’s largest celebration of archery and bowhunting, and the best place to see new products, meet with company leaders face to face, get Show special pricing, connect with old friends and increase your business knowledge through multiple education opportunities.
Register now to attend the 2024 ATA Show in St. Louis, Jan. 11-13, and while you’re there, take advantage of these educational offerings to improve your business.
Insider Product Knowledge
Hundreds of new products launch at the ATA Show each year. Be among the first to see, touch, inspect and evaluate these archery and bowhunting products firsthand under one roof. The in-person, hands-on experience allows you to conduct authentic real-world evaluations, which helps you better communicate with customers about the products. Plus, the ATA Show gives you exclusive access to product engineers and brand leaders who can answer questions and share insider information about new products unavailable anywhere else. Easily and quickly discover what’s new at ATA’s New Product Launch Showcase, a special display of products launched right at the Show.
The 2024 Masterclass sessions are FREE at the Show. Photo Credit: ATA
ATA’s Archery Industry Masterclass (Free if you attend in person)
ATA staff gave the Archery Industry Masterclass a facelift for 2024. Because many members couldn’t attend the class the day before the Show, sessions will now run two at a time on Jan. 12 and 13. Additionally, the ATA removed the course fee for those attending the Show in person, meaning all Masterclass sessions at the Show are free. The content will also be available online after the Show at a discounted price for ATA members. These changes make the Masterclass more accessible and welcoming to all. Masterclass topics follow four tracks, including business, coaching, marketing and archery tech.
Among the presenters is Randy Walk, former Hoyt president. In one session, Walk will explain how ATA members can transition their business from passion to profit. He’ll share how a leader can properly manage a team of employees to encourage passion for the sport, while reaching the ultimate goal of a profitable business. View the full Masterclass schedule and additional speakers here.
Multiple archery staff members can become certified at the same time by completing the archery instructor certifications at the Show. Photo credit: ATA
Archery Instructor Certifications
Earn your Level 1, Level 2 or Level 3 archery instructor certification at the 2024 Show. All courses will have an online component and an in-person portion. The hybrid approach allows participants to complete most of the coursework in the comfort of their homes before the Show, giving them more time on the Show floor. Plus, the cost is minimal. ATA pays for the space, equipment and instructors, saving you hundreds of dollars. Click hereto see your class options and to enroll now.
Official Bow Technician Certifications will also be available at the 2024 ATA Show. Photo Credit: ATA
ATA’s Bow Technician Certification Program
Expand your knowledge as an archery professional and enroll to become an ATA-certified bow technician. The ATA Bow Technician Certification course is ideal for bow technicians of all skill levels and years of experience. No matter how long you’ve been a bow technician, the certification validates your skills, adds credibility to your shop, reassures customers that you know what you’re doing, and differentiates your business from competitors. The course has an online portion and an in-person practical assessment. The ATA offers several four-hour in-person practical assessment slots at the 2024 ATA Show in St. Louis. Participants must complete the online portion of the class to take the in-person practical assessment at the 2024 Show. The course cost is $600. Sign up today.
Coffee Talks
Participate in interactive discussions all three days of the Show to gather archery industry-specific intel to help you improve your operation. This year’s lineup features discussions on expanding your archery business beyond retail, how the ATA is helping to level the playing field for products subject to federal excise taxes, and using data to better serve customers. Many members look forward to Keith Jabben’s Coffee Talk on fine-tuning arrow setups. Jabben is the owner of Precision Design Products and will explain the benefits of tuning arrows, in addition to tuning bows. The presentation will also cover the financial advantage of developing dedicated customers through custom arrow builds. Click here to view the Coffee Talk schedule.
The ATA takes pride in offering robust educational choices for its members. Take advantage of these free or discounted educational opportunities to improve your knowledge and business. Click here to register for the 2024 ATA Show.
If you have questions or need help registering, please contact Sarah Haala, ATA’s Trade Show coordinator, at (507) 233-8131 or sarahhaala@archerytrade.org.
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Jennifer Mazur