Author: Taylor Walston
The ATA seeks to bring you the most up-to-date information about the archery industry, including updates on policy, tips for retailers and manufacturers, and ways to grow archery in your community. Our goal is to keep you informed and provide ways for you to connect with your customers. That’s why our Archery 360 and Bowhunting 360 sites are frequently updated with relevant content to help introduce new archers and bowhunters to the sports. These platforms offer shareable content that you can use on your own website or social media accounts, and they can help your business appear in consumer search results.
Bowhunting 360 has helpful articles, educational videos, and a store locator. Photo Credit: ATA
What Are Archery 360 and Bowhunting 360?
Both of these websites offer sport-specific content that’s carefully curated for both beginning and experienced archers and bowhunters. Most of the content on the two consumer sites is evergreen, though some is seasonally specific. For example, Archery 360 might feature an article about how to choose a release aid one day and a recap of a recent tournament the next. Bowhunting 360 might post a story in fall about how to hunt the whitetail rut and advice on keeping up your practice routine during summer. Both sites are updated two or three times a week. In addition, Scott Einsmann, ATA’s digital manager, posts helpful tutorials and educational videos on each platform’s YouTube channel.
You can embed the Archery 360 or Bowhunting 360 widgets onto your site. It will look like the photo above. Photo credit: ATA
How Can I Use the Websites?
1. Embed the Widgets
Retailers and manufacturers can embed widgets for both platforms into their website. These are small sections of HTML code that automatically pull live, updated information from our site onto yours. If you don’t have the time or staff availability to create your own content, embed one, or both, of the ATA widgets. Archery 360 and Bowhunting 360 have their own social media channels, too, so you can share posts directly from our social media to yours. This is handy anytime you have a gap in your content calendar.
2. Attract New Customers
The majority of the content on both platforms is beginner-friendly, which helps encourage new archers to visit your shop. When a potential customer sees the helpful, introductory content on your social media or website they’ll be more confident when they visit your shop. They’ll come in with a basic understanding of the sport and the knowledge that you’re willing to help them get started. It is tremendously important that potential customers feel comfortable choosing your shop for help, and ATA content will let them know that you welcome customers of all skill levels, not just experienced archers.
3. Appear in Store Locators
Your ATA membership means your business will automatically be featured in the search results of the store locator on both of the 360 sites. The listing includes your business name, address, website, phone number and store offerings. Confirm or update your information by logging in to the MyATA member dashboard.
Each 360 site has a store locator that lists ATA-member shops near you. Photo Credit: ATA
Something for Everyone
Archery 360 and Bowhunting 360 both offer an abundance of options for shareable content that retailers and manufacturers can use on their own website and social media to encourage new archers, as well as provide tips to experienced archers. The two consumer sites are there to help you with marketing or when you need more content. Every article on Archery 360 and Bowhunting 360 is designed to draw people into the sports of archery and bowhunting and to increase participation. Review the sites and share anything you think your customers might enjoy.
Questions? Contact Allison Jasper, senior director of marketing and communications, at firstname.lastname@example.org or (866) 266-2776, ext. 118, for more information.