Author: Cassie Gasaway
As the days decrease until the 2023 ATA Trade Show in Indianapolis, Jan. 11-13, registration numbers increase. It’s a sign that ATA members of all types are excited to attend the most exclusive industry event of the year.
From new product launches and networking opportunities to educational sessions and Show-special pricing, #ATA2023 has something for everyone. A few ATA members shared their thoughts about the upcoming Show.
Rick Weaknecht, owner of Weaknecht Archery in Kutztown, Pennsylvania, said no one thing about the Show is better than the others. He likes it all, especially the atmosphere.
“The Show gives us the ability to walk around and see the new product, and talk directly to people from the manufacturers,” he said. “Being face-to-face with the manufacturers is the most important thing and we try to get the best deals we can. I’ve been going every year they’ve had it.”
Weaknecht likes the Indianapolis location better than everywhere else and registered shortly after registration opened on Aug. 2 to reduce stress before the Show. “We registered early to get it out of the way and make sure it’s done. We got a hotel room and everything else before we forget and it gets too close.”
ATA Show-goers can attend education sessions hosted by various industry experts and professionals like George Ryals, pictured above. Photo Credit: ATA
Josh Holden, lead bow technician at Root River Archery LLC in Racine, Wisconsin, and other staff members at the shop also registered early because they’re eager to learn and take advantage of the educational offerings at the Show.
“As a bow tech, I run into tuning issues with particular bows, so being able to talk to manufacturers and ask questions about issues we deal with is always a huge help,” Holden said. “My wife is a coach at the shop and she loves talking to George Ryals and other successful coaches. The knowledge base (at the Show) is impressive. We like having the ability to tap into and talk directly to certain people.”
Holden said it was “definitely a bummer” that some manufacturers weren’t at the 2022 Show, but he’s grateful for the companies that do attend because he can learn tuning and sales techniques right from the source, which helps the shop improve customer satisfaction and conduct more business.
QAD has already secured their booth space for 2023. Photo Credit: ATA
Kevin Fry, vice president of Quality Archery Designs, echoed Holden’s feelings. The QAD team secured booth space at the upcoming Show to ensure buyers have the opportunity to connect with its team members.
“Dealers have been a vital part of our company and loyal to us for over 30 years,” Fry said. “We consider them to be family, so for us, the opportunity each year to sit down face-to-face with hundreds of our dealers in one place is a huge blessing and something we don’t pass up. We believe it is extremely important to the well-being and future of this industry to continue to come together in person each year as much as we can.”
Jonathan Lene, general manager for Bear Archery Brands, believes #ATA2023 has great potential. He can’t wait to reveal new products and chat with industry members in January.
Show-goers can test new products, like a Bear Archery bow. Photo Credit: ATA
“We are excited for the 2023 ATA Show in Indianapolis,” Lene said. “We had record sales at the 2022 Show, proving once again that the ATA Trade Show is the best place to introduce new product and connect with top retailers in our industry. We are committed to supporting the ATA and our archery industry and believe it is highly important that we are there to serve our customers. We have some new innovative products and exciting Show specials already planned for the 2023 Trade Show. We are excited to be back in Indianapolis, and we encourage all retailers and manufacturers to join us!”
Register to secure your spot at the most inclusive buying event of the year. Please note: The ATA Trade Show is a members-only event. Join the ATA to gain access to the Show.
To register, members can log into their MyATA Member Dashboard using their username and password. Then, click “Register and Book Hotels” and follow the prompts. Once you’ve registered, you will receive the link and information on booking your hotel via email. The deadline to book rooms is Dec. 23. The deadline to book reservations of 10 or more rooms is Nov. 10.
Want to know who else will be at the 2023 Show? View the floor plan to find out.
For registration questions, please contact Sarah Haala, Trade Show coordinator, at email@example.com or (507) 233-8130. If you’d like to exhibit at #ATA2023, please contact Becky Lux, senior manager of Trade Show, at firstname.lastname@example.org or 507-233-8132.