Trade Show

Events to Attend at #ATA2022

Learn which events offer free food, networking opportunities, entertainment options and special product pricing at the 2022 ATA Show.
Photo Credit: ATA

Author: Cassie Gasaway

The 2022 ATA Trade Show will debut new products and provide great deals and networking opportunities, but it also has some must-attend events with free food, live entertainment and special product pricing! Don’t forget to attend these exciting events while you’re in Louisville, Jan. 7-9, for #ATA2022.

Attend the ARRO Hot Show to see best wholesale prices. Photo Credit: ATA

ARRO Hot Show

Thursday, Jan. 6, from 8 a.m. to 5 p.m. in South Wing C

Once again, the Archery Range and Retailers Organization invites its members for a best-buy opportunity. ARRO harnesses the combined buying power of its retailing membership to receive manufacturers’ best wholesale prices for the Hot Show, a members-only event. Retail attendees can expect to see tabletop displays filled with products by ARRO-member manufacturers. Members must wear their ATA badge to attend. ARRO members can also enjoy free food and attend the Dealer Reception or annual member meeting on Jan. 6 from 5 to 6 p.m. Questions? Contact ARRO’s Deb Colgrove at (800) 234-7499 or


Outtech Innovations

Thursday, Jan. 6, at 6:30 p.m.

For more than two decades, Outtech has hosted ‘Outtech Innovations’ to kick off the ATA’s annual Show. Reunite with old friends and spend the night browsing exciting new products featured at the Show during this high-energy event. The night features Innovations Doorbusters promotions, which include deals on some of the hottest items for the new year and special, one-night-only promotional pricing and program offerings. All manufacturers who have a display at Outtech Innovations will also have a booth on the ATA Trade Show floor. The event will also have free food, drinks and a special entertainment performance. Email with questions.


Archery and Outdoor Alliance

Friday, Jan. 7, from 8:30 a.m. to 6 p.m. in Booth 1701 (North Wing)

Easily browse products by all the National Archery Buyers Association and Nation’s Best Sports members in one convenient location on the Show floor for Buyers Day. Anyone can attend by showing their Show badge. Please contact NABA’s Kelly Kelly at (903) 675-2233 or if you have questions.

Attendees can network and enjoy free games and entertainment during the Connections event. Photo credit: ATA

Connections: An ATA Happy Hour presented by Outdoor Sportsman Group

Friday, Jan. 7, at 6 p.m. in Freedom Hall

Attendees raved about the 2020 Connections event, so the ATA brought it back for the 2022 Show. Attendees can expect to enjoy free food, free beverages and the laid-back, peer-to-peer conversations they experienced at the 2020 Show. There will also be opportunities to learn, gather insights and gain practical knowledge from industry experts. The event will feature ax throwing, a bourbon tasting tour and product giveaways by ATA-member manufacturers. It’s the perfect event to attend to connect with industry friends, laugh and enjoy yourself. Entertainment will be provided by Outdoor Sportsman Group. Check the Connections webpage again soon to see the exciting details.


ATA’s Media Summit – Press and Media Members Only

Friday, Jan. 7, from 4:30 p.m. to 6 p.m. in Room C102

The ATA hosts a summit each year to gather press and media members for the opportunity to discuss ideas and strategies to grow the archery and bowhunting community by recruiting newcomers, reaching audiences outside the hunting industry and creating a positive public image of hunters. The advice and concepts shared will help press members create educational, engaging and encouraging content for bowhunting newcomers and veterans. This year’s Media Summit will feature mini presentations by industry professionals. Press attendees will receive an email invitation in December with details.


Booth Events

Many exhibitors host booth events to attract buyers and provide unique, enjoyable experiences at the Show. Booth events could be anything from a celebrity appearance or product demonstration to a stand-up act or wild game cooking demonstration. Many exhibitors are still brainstorming ideas for booth events at the 2022 Show. The booth event schedule will be available for attendees in the official 2022 ATA Trade Show mobile app in late December. Stay tuned!

Use the free ATA mobile app to add these events to your schedule. Then, view the Schedule of Events to see all #ATA2022 Show happenings.

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