Trade Show Schedule
ATA 2021 Online will take place virtually Jan. 11-15, 2021.
The below schedule is subject to change.
UPDATE 1/15/2021
As requested by our retail members and support from exhibitors, ATA 2021 Online exhibitor content will be available through Monday, Feb. 15. Educational content, floorplan and exhibitor profiles, including contact information, videos, and product showcases are also available. All Show Specials have been removed from Exhibitor profiles at the conclusion of the Online Show, on Jan. 15. All terms and conditions of the Show Specials, including how and when exhibitors will honor them, remain the sole discretion of each exhibitor.
Monday, Jan. 11, 2021
Preview Exhibitor Profiles
Archery Industry Masterclass
• 8:30 - 9:45 a.m. CST: BUSINESS - "Customer Service Excellence" - Hank Yacek
• 10:00 - 11:15 a.m. CST: MARKETING - "Social Media Storytelling" - Hannah Hudson
• 12:00 - 1:15 p.m. CST: ARCHERY TECH - "Tips & Tactics for Better Recurve Tuning" - Jake Kaminski
• 2:00 - 3:15 p.m. CST: BUSINESS - "Paths to Profitability" - Hank Yacek
Tuesday, Jan. 12, 2021
Preview Exhibitor Profiles
Archery Industry Masterclass
• 8:30 - 9:45 a.m. CST: BUSINESS - "Inventory Management" - Hank Yacek
• 10:00 - 11:15 a.m. CST: MARKETING - "Creating an Effective Marketing Strategy" - Chase Rohlfsen
• 12:00 - 1:15 p.m. CST: COACHING - "Controlled Process Shooting - What it Means for Your Customers" - Joel Turner
• 2:00 - 3:15 p.m. CST: BUSINESS - "Refine Your Selling Skills" - Hank Yacek
• 4:00 - 5:15 p.m. CST: ARCHERY TECH - "Compound Bow Services - A System for Profitability" - Steve VanZile
Wednesday, Jan. 13, 2021
Exhibitor Profiles Live
Special Events
• 8:30 - 9:00 a.m. CST: State of the Industry Welcome" - Matt Kormann
• 9:00 - 9:30 a.m. CST: ATA New Product Premiere Event in partnership with Outdoor Sportsman Group
• 9:30 - 10:00 a.m. CST: Easton Archery Factory Tour Video
Education Session
• 10:00 - 11:00 a.m. CST: "Building a Better Arrow for Penetration & Accuracy" - Tim Gillingham
Special Event
• 11:00 - 11:30 a.m. CST: Impact Awards Winners Announcement
Education Session
• 1:00 - 2:00 p.m. CST: MANUFACTURER PRESENTATION - "California Prop 65- What it is, What it Means, & Why You Should Care" - Jay Thompson
Special Event
• 3:00 - 4:00 p.m. CST: Media Summit
• 5:00 p.m. CST: Facebook Live Giveaway
Thursday, Jan. 14, 2021
Exhibitor Profiles Live
Education Sessions
• 8:30 - 9:30 a.m. CST: "Heavy Arrow Setups for Customer Success" - Troy Fowler, Darrel Barnett, Aaron Warbritton
Special Event
• 9:30 - 10:00 a.m. CST: T.R.U. Ball Product Video
Education Sessions
• 10:00 - 11:00 a.m. CST: MANUFACTURER PRESENTATION - "Marketing Tactics for Success in 2021" - Shine United
• 1:00 - 2:00 p.m. CST: "Coaching Methods To Build Better Recurve Shooters" - Jake Kaminski
• 3:00 - 4:00 p.m. CST: "Online Archery Coaching and Training" - Frank McDonough, Larry Wise
Special Event
• 4:30 - 5:00 p.m. CST: Mobile App Giveaway Drawing
• 5:00 p.m. CST: Facebook Live Giveaway
Friday, Jan. 15, 2021
Exhibitor Profiles Live
Education Sessions
• 8:30 - 9:30 a.m. CST: "Making Money in Small Towns" - Korbin Williams
Special Event
• 9:30 - 10:00 a.m. CST: HuntStand Product Video
Education Sessions
• 10:00 - 11:00 a.m. CST: MANUFACTURER PRESENTATION - "Avoid the Attorneys - Tips for Managing Legal Issues in Product Safety, Compliance, and Liability" - Jay Thompson
• 1:00 - 2:00 p.m. CST: "Instagram Growth in 5 Steps" - Michelle Schuermann
• 3:00 - 4:00 p.m. CST: "Archery Injuries: Tips on Prevention, Rehab, and Keeping Archers Shooting Throughout Their Lives" - Dr. Preston Ward
Special Event
• 4:00 - 4:30 p.m. CST: Facebook Live Giveaway
• 4:30 - 5:00 p.m. CST: Save the Date for ATA 2022 in Louisville
On-Demand Education
Pre-recorded sessions available Jan. 13-15 in the MyATA Learning Center
• "How Can S3DA Benefit Your Pro Shop?" - Holly Helton and Nicole Nash
• "Stocking the Right Equipment to Create New Bowhunters" - PJ Reilly, Tina Robb and Josh Gold
• "Putting Your FET Dollars to Work: Conserving Game Populations and Fighting CWD" - Bryan Burhans, Tom Decker, Chuck Sykes and Dan Forster
• "Engaging Women Hunters: What do they Really Want?" - Ashley Chance, Rachel Crume, Allie D'Andrea and Samantha Seaton
• "How Data-Driven Analysis Can Change the Way You Shoot" - Austin Allgaier
• "Hunter Education Creates New Customers" - Alex Baer, Marisa Futral and Josh Gold
• "Using Tech to Connect with Customers" - Joe Deu-Ngoc
• "Protect Your Business with the Right Insurance" - Craft Agency, Hobson Insurance and RT Outdoors
• "The Basics of Point of Sale Systems" - Celerant Technology
