Trade Show Schedule

ATA 2021 Online will take place virtually Jan. 11-15, 2021.

The below schedule is subject to change.

UPDATE 1/15/2021

As requested by our retail members and support from exhibitors, ATA 2021 Online exhibitor content will be available through Monday, Feb. 15. Educational content, floorplan and exhibitor profiles, including contact information, videos, and product showcases are also available. All Show Specials have been removed from Exhibitor profiles at the conclusion of the Online Show, on Jan. 15. All terms and conditions of the Show Specials, including how and when exhibitors will honor them, remain the sole discretion of each exhibitor.

Monday, Jan. 11, 2021

Preview Exhibitor Profiles

Archery Industry Masterclass

 • 8:30 - 9:45 a.m. CST: BUSINESS - "Customer Service Excellence" - Hank Yacek

 • 10:00 - 11:15 a.m. CST: MARKETING - "Social Media Storytelling" - Hannah Hudson

 • 12:00 - 1:15 p.m. CST: ARCHERY TECH - "Tips & Tactics for Better Recurve Tuning" - Jake Kaminski

 • 2:00 - 3:15 p.m. CST: BUSINESS - "Paths to Profitability" - Hank Yacek

Wednesday, Jan. 13, 2021

Exhibitor Profiles Live

Special Events

 • 8:30 - 9:00 a.m. CST: State of the Industry Welcome" - Matt Kormann

 • 9:00 - 9:30 a.m. CST: ATA New Product Premiere Event in partnership with Outdoor Sportsman Group

 • 9:30 - 10:00 a.m. CST: Easton Archery Factory Tour Video

Education Session

 • 10:00 - 11:00 a.m. CST: "Building a Better Arrow for Penetration & Accuracy" - Tim Gillingham

Special Event

 • 11:00 - 11:30 a.m. CST: Impact Awards Winners Announcement

Education Session

 • 1:00 - 2:00 p.m. CST: MANUFACTURER PRESENTATION - "California Prop 65- What it is, What it Means, & Why You Should Care" - Jay Thompson

Special Event

 • 3:00 - 4:00 p.m. CST: Media Summit

 • 5:00 p.m. CST: Facebook Live Giveaway

Thursday, Jan. 14, 2021

Exhibitor Profiles Live

Education Sessions

 • 8:30 - 9:30 a.m. CST: "Heavy Arrow Setups for Customer Success" - Troy Fowler, Darrel Barnett, Aaron Warbritton

Special Event

 • 9:30 - 10:00 a.m. CST: T.R.U. Ball Product Video

Education Sessions

 • 10:00 - 11:00 a.m. CST: MANUFACTURER PRESENTATION - "Marketing Tactics for Success in 2021" - Shine United

 • 1:00 - 2:00 p.m. CST: "Coaching Methods To Build Better Recurve Shooters" - Jake Kaminski

 • 3:00 - 4:00 p.m. CST: "Online Archery Coaching and Training" - Frank McDonough, Larry Wise

Special Event

 • 4:30 - 5:00 p.m. CST: Mobile App Giveaway Drawing

 • 5:00 p.m. CST: Facebook Live Giveaway