Trade Show

Maximize Educational Opportunities at #ATA2020

Educational events and presentations at the ATA Trade Show make learning fun, easy and profitable. Attend them all!
Photo Credit: ATA

Author: Cassie Gasaway

The 2020 ATA Trade Show, Jan. 9-11 in Indianapolis, offers vital learning opportunities at seminars, coffee talks, demonstrations and other events. ATA members should also visit the MyATA Area, get certified to teach archery, and attend the Show’s new event, “Connections: An ATA Happy Hour,” to boost their skills and knowledge.

Learn about these opportunities below, and then add the events to your schedule using the free, easy-to-use 2020 ATA mobile app.

There will be multiple seminar opportunities on Day 2 and Day 3 of the Show. Photo Credit: ATA


Seminars are hour-long classes that help attendees learn, grow and prosper from the expertise of skilled presenters who share information and take questions from the audience. Topics for the 2020 classes include increasing profits, growing archery, benefiting from buyers’ groups, preparing retirement plans, buying business health insurance, and bow tuning and shooting.  ATA seminars are held at 8 a.m. and 9:15 a.m. on Jan. 10-11, the second and third days of the Show. No seminars will be held on Day 1, which lets attendees focus on business the first day (Buyer Day). They can attend multiple seminars the next two mornings.  Click here for the seminar lineup.  

Coffee Talks

Coffee Talks are casual 30-minute presentations and discussions that encourage attendee participation. Attendees will sit in a half-circle so everyone can be seen and heard during these collaborative conversations. Ideas, questions and feedback are welcome in hopes that participants keep talking afterward to build business relationships. Coffee Talk topics include crossbows, conservation, the R3 movement, target audiences, federal excise taxes, the Amazon platform, and S3DA. The talks are held in the MyATA Area throughout the Show. Click here to view all Coffee Talk presentations.  


Exhibitors will present 30- to 60-minute demonstrations at Booth 553, Booth 4713, and shooting lanes A7 and A8. This timeline lets exhibitors talk in depth about products and techniques to help attendees understand how the products work. That firsthand product knowledge helps retailers market the items to customers. Demonstrations will cover dog training, jerky processing, bow stabilizing, scouting technologies, and arrow selection and assembly.  Click here to view the demonstration schedule.

The Show provides opportunities for multiple levels of certification. Photo Credit: ATA

Instructor Certifications

Get certified to teach archery! Instructor certification builds your business’s credibility, boosts your marketing value, provides staff with valuable skills and knowledge, and helps your shop offer money-making programs to increase profits and customer numbers. The 2020 Show certifies Level 1, Level 2 or S3DA instructors at little cost. The ATA pays for the space, equipment and instructors, saving you up to $200!  Click here to register for an instructor certification course. To register by phone, call the ATA Trade Show’s business and membership office, (866) 266-2776, or email Sarah Haala at

Visit the MyATA Area to get off your feet, listen to a Coffee Talk, or interact with ATA staff. Photo Credit: ATA

MyATA Area

The MyATA Area is a casual space for ATA members to share ideas and learn about the ATA’s many initiatives. Visit the MyATA Area throughout the Show to talk to ATA staff and  partners. Learn about your ATA-member benefits and how to save money using MyATA service providers. You can also learn about ATA’s business-boosting ideas, programs and services. The MyATA Area is in Exhibit Hall F at the Indiana Convention Center.


Connections: An ATA Happy Hour

Attend the ATA’s new event, “Connections: An ATA Happy Hour,” to network with peers and celebrity archers. The shooting pros will share shooting and equipment tips. You’ll also receive fun insights, practical knowledge about programs, and revenue-generating ideas for your shop.

You can also learn how to include USA Archery’s Explore Archery program and other events to boost your business’s profits and profile. For instance, the National Field Archery Association will offer an Explore Bowhunting session for hands-on experience with the EB curriculum.

Connections will be held in Exhibit Hall J from 6 to 8 p.m. on Thursday, Jan. 9. You’ll also score free food and drinks. Click here to learn more.

For questions or more information, contact the ATA Trade Show’s business and membership office at (866) 266-2776.

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