FOR IMMEDIATE RELEASE: July 27, 2026
NEW ULM, MN. — The countdown to the biggest week in archery and bowhunting begins Aug. 3 as registration opens for the 2027 ATA Trade Show and tickets go on sale for the Archery & Bowhunting Supershow, returning to Indianapolis Jan. 7-10, 2027, as part of ATA Show Week.
For four action-packed days, ATA Show Week brings together retailers, manufacturers, media, bowhunters, competitive archers and industry professionals from across the country and around the world for the industry’s most dynamic mix of business, competition, education, networking and new product launches.
The week begins with its flagship event on Jan. 7-8, the members-only ATA Trade Show, giving retailers the opportunity to see, shoot and compare the year's newest bows, accessories, apparel and technology, all while connecting directly with the people who designed, built and know the products best.
On Jan. 9-10, the doors open to the public for the Archery & Bowhunting Supershow, giving bowhunting and archery enthusiasts the opportunity to walk the same show floor, meet with the industry's biggest brands and see the year's newest products just days after they’re unveiled to ATA members.
"ATA Show Week has become much more than a trade show," Jeff Poole, president and CEO of the Archery Trade Association, said. "It's where the archery industry comes together to kick off the year, strengthen relationships, showcase innovation and celebrate everything that makes archery and bowhunting unique. From the business of the trade show to the festival atmosphere of the Supershow to the fun and excitement of the competitions, it’s a spectacle you won't find anywhere else."
ATA Show Week extends beyond the show floor, featuring world-class competitions, educational opportunities while hearing from some of the biggest names in the industry, exclusive giveaways and networking events that bring every corner of the archery community together.
The current 2027 lineup includes:
- ATA Trade Show (Jan. 7-8)
- S3DA Indoor Open (Jan. 8)
- World Archery Indoor World Series 500 (Jan. 8-9)
- NFAA Rushmore Rumble (Jan. 8-10)
- Archery & Bowhunting Supershow (Jan. 9-10)
Credentialed media also play an important role throughout the week, with access to product launches, industry announcements, competitions and interviews that help tell the stories shaping the year ahead. Editorial press, digital creators and qualified media representatives can begin submitting credential applications when registration opens Aug. 3. Learn more.
General ATA Show Week information including registration, tickets, hotel accommodations and event schedules is available at atashow.com.
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.
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