Author: Cassie Gasaway
The ATA is amping up educational opportunities at the 2020 ATA Trade Show per member requests. Now, folks can attend seminars, Coffee Talks, and demonstrations to improve their skills and product knowledge. We’re excited about these presentations – and you should be too!
The full seminar, Coffee Talk and demonstration schedules publish in October, but we’re giving you a sneak peek at what to expect from some of this year’s presenters. Be sure to include these events in your Trade Show schedule.
Lynda LeCompte will present a seminar on how to generate foot traffic in your archery shop. Photo Credit: Inside Archery
Lynda LeCompte, owner of X10 Archery in Houston, Texas, will present on how archery retailers can increase their profits and grow archery sports by implementing strategies that recruit and retain archers. Her strategies are non-inventory related and include topics like staff certifications, equipment rentals, and training and shooting programs.
LeCompte wants to help retailers evolve their existing operation into a place that fosters learning, development and inspiration. She believes retailers that focus on customer success and add service-based solutions will outshine their competitors.
“If you want to become known as the preeminent archery store in your area, then you should attend my seminar,” LeCompte said. “[I’ll teach you to turn] your operation into a place that hops everyday with archers who want to learn, buy new equipment, join your club, pay their dues, and shoot like champions. If you don’t want a busy store, don’t attend my seminar!”
LeCompte will present her seminar at 8 a.m. on Saturday, Jan. 11, in Room 130.
Last year USA Archery provided certifications and classroom education. This year Steve Cronin will add a Coffee Talk to the line-up. Photo Credit: ATA
Coffee Talk Preview
Scott Cronin, Scholastic 3D Archery’s national outreach coordinator, will explain how retailers and other organizations can use S3DA as a platform to promote hunting and conservation to youth.
Cronin will lead the Coffee Talk discussion and explain how attendees can partner with S3DA programs on local and national levels. He believes S3DA can help create lifelong customers – even if your store or organization can’t host a program.
“The industry should use competitive archery as an avenue to connect kids to hunting and conservation,” Cronin said. “S3DA introduces kids and their families to archery. Retailers and state agencies should get involved to provide next-step opportunities.”
Attend Cronin’s Coffee Talk at 1 p.m. on Thursday, Jan. 9, in the MyATA Area.
Steve VanZile will demonstrate how to use the Quick Bow Draw tuning machine. Photo Credit: Archery Tooling
Steve VanZile, owner of Chapman Archery School in Hilton, New York, will teach attendees how to use the Quick Bow Draw, a tuning machine that allows retailers to easily and quickly check a bow’s poundage, draw length and cam timing.
“This allows people to see the Quick Bow Draw in action,” VanZile said. “A lot of times people walk by the booth and look at things, but they don’t understand how it works or they’re afraid to ask questions. We’ll explain the features, show folks how easy and safe it is to use, and give people the opportunity to ask questions.”
In addition to demonstrating how to use the Quick Bow Draw properly, VanZile will discuss how archery shop owners can turn this customer service offering into profit.
Visit Booth 553 at 1:30 p.m. on Thursday, Jan. 9, to see VanZile’s demonstration.
Why Attend Educational Events?
While your Show schedule may already seem packed, it’s important to make time for these educational events.
“If you want to grow your business and be the best you can be, you need to attend the educational opportunities at the Show,” LeCompte said. “It’s really that simple. Having an open mind and embracing innovation will always bring growth.”
Cronin agrees. “The best information you’ll find in any line of work is going to come from the diversity of people you meet,” he said. “When it comes to growing as an individual, we often learn more from others and their experiences, successes and failures. Anyone who attends these opportunities gets an edge over their competitors, because the information they receive stimulates their brain. And when that happens, it usually affects their bottom dollar.”
Cronin also said these events provide opportunities to network, collaborate and create friendships.
Adding these events to your schedule? Note that times, dates and locations listed for these events are subject to change. Check the ATA’s Attendee Toolkit webpage in October for updated information and a full lineup of educational opportunities offered in Indianapolis this year.
Questions? Contact the ATA’s Trade Show, business and membership office toll-free at (866) 266-2776.