Becky Lux joined the ATA in April 2011 and works in the New Ulm, Minnesota, office. She is responsible for managing the Trade Show’s general operations and plays a key role in planning, organizing and delivering a successful Trade Show for our members.

She works closely with exhibitors to guide them through the Trade Show exhibiting process: everything from reserving booth space, coordinating events and booth setup to reserving sponsorship promotions. In addition, she coordinates the Show volunteer and shuttle programs, and manages all Trade Show sponsorship programs.

To further enhance her role as the ATA Trade Show's senior manager, Lux completed her certification in exhibition management (CEM) from the International Association of Exhibitions and Events in October 2017.

“The best part of my job is talking with our members and doing what I can to help them have the best possible Show and, in return, seeing those results at the Show,” Lux said. “The constant and open communication we have with our members help build our strong relationships.”

Lux and her husband, Jeff, live on a farm outside Sleepy Eye, a small town in southern Minnesota. They have two children, Hailey and Carter. She enjoys the outdoors and camping with her family.

Lux never tried archery or bowhunting until joining the ATA. Since then she has earned her Archery Level 2 Instructor certification, as recognized by USA Archery and the National Field Archery Association.

Lux attended Winona State University and Minnesota State University, Mankato. She holds a certification in exhibition management (CEM) from the International Association of Exhibitions and Events.