The Archery Trade Association welcomes Jeff Poole as the new President & CEO. Poole brings 29 years of National Rifle Association leadership experience to the position.

“I’m honored and humbled to be selected to lead the ATA,” Poole said. “The archery industry is healthy, vibrant and continues to evolve. The ATA’s membership and Board is passionate about attracting new archers, expanding opportunities within the industry, and advancing archery and bowhunting. I look forward to working with industry leaders to make sure the ATA continues to deliver programs and services that are impactful and beneficial to both our retailers and manufacturers.”

In his 29 years with the NRA, he developed several important membership programs for retailers, manufacturers, instructors and clubs, and led the NRA’s merchandise sales business from a small fraternal operation to a large, multichannel revenue center. He helped launch several consumer shows and played an important role in acquiring the largest consumer sport show in the country, the Great American Outdoor Show. He also led the exponential growth of the NRA Annual Meeting & Exhibits and helped the event earn “The Fastest Growing Association Show” title by the Trade Show News Network in 2018.

In his free time, he enjoys fishing, hunting, carpentry, golf and spending time with friends and family. He lives in Virginia with his wife of 32 years and has two adult sons.