The MyATA Area at the ATA Trade Show is a great place to talk with ATA staff, partners and fellow ATA members about your business and the industry. You can also learn about the ATA’s initiatives and education opportunities.

The MyATA Area is an informational hub for all things ATA. The space provides a casual, laid-back atmosphere where ATA members can share ideas and learn about the ATA’s business-boosting programs and services. Participate in classes, demonstrations and small-group discussions to learn more. Review the Area’s highlights below.

Coffee Talks

Coffee Talks a great way for ATA members to learn at the Show. ATA staff and partners, and other industry professionals will present 30-minute discussions on optimizing websites, improving government relations and making the most of your ATA membership. Other Coffee Talks provide meet-and-greet opportunities with ATA staff and Retail Council members. Check back this fall for the Coffee Talk Schedule.

Interact with ATA Staff

ATA staff dedicate themselves to serving members and providing assistance. Talk with them about ATA-member benefits, and resources and programs that can help your business grow. You can also share your ideas on how the ATA can serve you better. The ATA welcomes suggestions and feedback from all members.

Meet your ATA Staff

MyATA Service Providers

MyATA Service Providers are carefully selected by ATA staff. These organizations offer expert support and service discounts to ATA members, and strive grow the archery industry and help companies succeed. The ATA offers multiple participants in each member service category, which allows members to choose a participant that fits their business needs.

View MyATA Service Providers

Retail Resources

The ATA provides resources that help retailers capitalize on their strengths and explore new ways to serve current and potential customers. Get educational materials, comprehensive guides, high-quality images and videos for your marketing efforts, and much more!

Download Retail Resources

Get Certified to Teach Archery at the ATA Trade Show

The ATA offers USA Archery Level 1 or Level 2, and Scholastic 3-D Archery instructor certification classes at the ATA Trade Show. Instructor certification boosts your marketing value, provides your staff valuable skills and knowledge, and gives your store access to Explore Archery and Junior Olympic Archery Development programs that attract and engage new archers. The ATA tailored this certification class to meet the needs of our members who already know a lot about archery.

For Level 1, a combination of self-guided stations and a 90-minute practical session will minimize time away from the Show floor. Level 1 practicals will be offered:

Thursday, Jan. 9: 8am-10am and 1pm-3pm

You must have obtained a Level 1 certification prior to attending Level 2 training. Level 2 practicals will be offered:

Friday, Jan. 10: 8am-12pm and 1pm-5pm

The cost for Level I certification is $35. The cost for Level 2 certification is $45. You’ll need to pick up materials at Main Registration and bring them with you to your practical session.

You must have obtained a Level 1 and Level 2 certification prior to attending the Scholastic 3D Archery training. S3DA practicals will be offered:

Saturday, Jan. 11: 8am and 11am

The cost for S3DA certification is $25. You’ll need to pick up materials at Main Registration and bring them with you to your practical session.

To pre-register, login to your MyATA Member Dashboard or contact the ATA Trade Show, Business and Membership Office at (866) 266-2776 or (507) 233-8130, or come to Main Registration to sign up at the Show.

If you are interested in this certification, but are not able to attend the classes at the ATA Trade Show, visit USA Archery to find a class near you.

Visit USA Archery

Explore Bowhunting

Explore Bowhunting teaches basic bowhunting skills to students ages 11-17, sparking interest and passion for bowhunting. The focus: hands-on experiences that help students understand nature and strengthen appreciation for wildlife and the woods.

Download Free Resources

Explore Bowfishing

This is the ATA’s latest educational program, which teaches basic bowfishing skills. Students also learn about bowfishing gear, the many fish species they can pursue, and the various habitats where fish live.

Download Free Resources

Explore Archery

USA Archery’s Explore Archery helps intermediate archers build their skills and confidence before moving on to more advanced archery options. Visit the USA Archery booth for more information.

Learn More

Consumer sites

Archery 360 and Bowhunting 360 are consumer-facing information-and-education websites, as well as social-media accounts on Facebook and Instagram, that encourage teens and young adults to try archery and bowhunting. ATA created these websites to attract and inspire new archers and bowhunters. The sites also help retain current archers and bowhunters, while reactivating former participants in both sports. These websites provide valuable archery and bowhunting content that promote the store locator while engaging your audience and helping your business grow.

Become a Member

We are here to help the industry, to help individual businesses get the most out of the industry, and to help you.

Join today