The MyATA Area at the ATA Trade Show is a great place to network with partners and fellow ATA members about your business and the industry. You can also learn about the ATA’s initiatives and education opportunities.

The MyATA Area is an informational hub for members. The space provides a casual, laid-back atmosphere where ATA members can share ideas and learn about the ATA’s business-boosting programs and services. Participate in classes, demonstrations and small-group discussions to learn more. Review the Area’s highlights below.

Coffee Talks

Coffee Talks are a great way for ATA members to learn at the Show. Partners and industry experts present 30 minute discussions on topics relevant to our ever changing industry. Check back this fall for the Coffee Talk Schedule.


The ATA Trade Show is designed for members to network with each other, sharing ideas and products with other retailers and exhibitors. Discuss the industry with fellow attendees at their booth or in the MyATA Area.

Retail Library

The ATA provides resources that help retailers capitalize on their strengths and explore new ways to serve current and potential customers. Get educational materials, comprehensive guides, high-quality graphics for your marketing efforts and much more!

View the Resource Library

Get Certified to Teach Archery at the ATA Trade Show

The ATA offers USA Archery Level 1, Level 2 and Level 3 instructor certification classes at the ATA Trade Show. Instructor certification boosts your marketing value, provides your staff valuable skills and knowledge, and gives your store access to Explore Archery and Junior Olympic Archery Development programs that attract and engage new archers. The ATA tailored these certification classes to meet the needs of our members who already know a lot about archery.

Level 1
Jan. 7, 2022: 1:00 - 2:45 p.m.
Jan. 8, 2022: 9:00 - 11:45 a.m.

The cost for Level 1 certification is $50. This certification course is the practical (hands-on) component only. You will receive an email with a discount code to enroll in the online course. You must complete the online course prior to Jan. 7, 2022.

Level 2
Jan. 8, 2022: 1:00 - 4:00 p.m.
Jan. 9, 2022: 9:00 a.m. - 12:00 p.m.

The cost for Level 2 certification is $60. You’ll need to pick up materials at Main Registration and bring them with you to your practical session. This certification course is the practical (hands-on) component only. You will receive an email with a discount code to enroll in the online course. You must complete the online course prior to Jan. 7, 2022.

*You must have obtained a Level 1 certification prior to attending Level 2 training.

Level 3
Jan. 7, 2022: 8:00 a.m. - 12:00 p.m.
Jan. 8, 2022: 8:00 a.m. - 12:00 p.m.

The cost for S3DA certification is $100. Level 3 is a two part course. Part one is on Friday and part two is on Saturday. Attendees must complete both parts for certification.

*You must have obtained a Level 1 and Level 2 certification prior to attending the Level 3 archery training.

To pre-register, login to your MyATA Member Dashboard or contact the ATA Trade Show, Business and Membership Office at (866) 266-2776 or (507) 233-8130, or come to Main Registration to sign up at the Show.

If you are interested in this certification, but are not able to attend the classes at the ATA Trade Show, visit USA Archery to find a class near you.

Visit USA Archery

Explore Bowhunting

Explore Bowhunting teaches basic bowhunting skills to students ages 11-17, sparking interest and passion for bowhunting. The focus: hands-on experiences that help students understand nature and strengthen appreciation for wildlife and the woods.

Download Resources

Explore Bowfishing

This is the ATA’s latest educational program, which teaches basic bowfishing skills. Students also learn about bowfishing gear, the many fish species they can pursue, and the various habitats where fish live.

Download Resources

Explore Archery

USA Archery’s Explore Archery helps intermediate archers build their skills and confidence before moving on to more advanced archery options. Visit the USA Archery booth for more information.

Learn More

Consumer sites

Archery 360 and Bowhunters United are consumer-facing information-and-education websites, as well as social-media accounts on Facebook and Instagram, that encourage teens and young adults to try archery and bowhunting. ATA created these websites to attract and inspire new archers and bowhunters. The sites also help retain current archers and bowhunters, while reactivating former participants in both sports. These websites provide valuable archery and bowhunting content that promote the store locator while engaging your audience and helping your business grow.

Become a Member

We are here to help the industry, to help individual businesses get the most out of the industry, and to help you.

Join today