The ATA Trade Show is the archery and bowhunting industry’s LARGEST show. It’s also the industry’s MOST INCLUSIVE show. The ATA Trade Show is a member-driven event to promote commerce within the archery and bowhunting industry.
Get a sneak peek before hitting the floor in the Featured Products Showcase, an area designed as a passive "preview" for retailers and buyers.Then, find the latest gear and equipment and let the experts field your equipment questions. Be sure to take advantage of the show’s demonstration lanes to shoot newly designed bows and other products hitting the market.
The ATA Trade Show is the only industry show that funds archery and bowhunting growth. The ATA invests in state agencies that coordinate introductory archery programs such as the National Archery in the Schools Program and the After School Archery Program. To date, the ATA has invested and pledged nearly $1,000,000 to bring archery shooting facilities and introductory programs to U.S. cities, while the group also fights for bowhunting rights in courtrooms across the country.
No matter your distribution method – direct to dealers, through distribution, chain and box-store sales and even international sales – the ATA Trade Show attracts all types of buyers.
All trade shows will sell you on the number of attendees at their show, but the key to a good investment as an exhibitor is the number of “qualified” buyers a show can provide for you. The ATA feels strongly about providing its exhibitors and industry members “quality” buyers. ATA verifies all buyer category badges to ensure that you are not wasting your time and money as an exhibitor. No individual badges are sold.
If your product requires demonstration you can also purchase a shooting lane, where customers can test your product at a 30-foot shooting lane. Shooting lanes rent for $1,500 each.
Actually knowing your customer is invaluable. The value of face-to-face meeting can quickly be lost in today’s world of email, fax and telephone communication. But nothing can replace the first time you finally shake a customer’s hand that you have spoken to or corresponded with on many occasions. It also gives you the chance to change a “customer” into a “friend."
Connections, connections, connections. Everyone knows that if you want to get things done in this industry or secure future deals you have to develop contacts. Again, there is no other show in the industry that draws this many insiders to one place.
We are here to help the industry, to help individual businesses get the most out of the industry, and to help you.
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