About #ATA2021

We are all living in a time of great uncertainty, and we want to keep you updated on what’s happening with #ATA2021. Our first priority is ATA-members health and safety, as well as the ability for members to focus on their businesses during the COVID-19 pandemic. We are moving forward as planned, and the 2021 ATA Trade Show is still scheduled take place as scheduled January 7-9, 2021 at the Indiana Convention Center.

Thursday, Jan. 7 I Friday, Jan. 8 | Saturday, Jan. 9
Indiana Convention Center
Indianapolis, Indiana

Trade Show Membership

Owned and operated by the ATA, the show is closed to the public and is an order writing event. For further information on becoming a member click here.

Trade Show Benefits

About the ATA Trade Show

The ATA Trade Show is the archery and bowhunting industry’s LARGEST show. It’s also the industry’s MOST INCLUSIVE show. The ATA Trade Show is a member-driven event to promote commerce within the archery and bowhunting industry.

Write Orders/Gain Customers

No matter your distribution method – direct to dealers, through distribution, chain and box-store sales and even international sales – the ATA Trade Show attracts all types of buyers.

Meet customers face-to-face

Face-to-face interactions are rare in today’s digital world. Replace fax, phone and email communications with a hug or handshake. Nothing beats getting to know your customers in person.


Connect with peers to build personal and professional relationships. The ATA Show gathers hundreds of industry members and archery insiders in one place.

New Products

Visit the Show’s Featured Products Showcase to see tons of products in one place. Then, walk the floor to find the latest gear and equipment for your shop. Use the designated Shooting Lanes to test new bows before they hit the market.

Quality vs. Quantity

The ATA Show is well attendee and has hundreds of “qualified” buyers. The ATA works hard to provide its exhibitors and industry members with “quality” buyers. The ATA verifies all buyer category badges to ensure you don’t waste your time and money. No individual badges are sold.

Shooting Lanes

If your product requires demonstration you can purchase a shooting lane so customers can test your product at a 30-foot shooting lane. Shooting lanes rent for $1,500 each.

Funding Industry Growth

The ATA Trade Show is the only industry show that funds archery and bowhunting growth. To date, the ATA has invested and pledged nearly $1,000,000 to bring archery shooting facilities and introductory programs to U.S. cities. The association also fights for bowhunting rights in courtrooms across 
the country.

Become a Member

We are here to help the industry, to help individual businesses get the most out of the industry, and to help you.

Join today