1. Stay Engaged
Interact regularly with your customers to stay top of mind. Each interaction you have with them provides another glimpse of how to engage. Communicate through different platforms and mediums to connect with customers of all ages. Think direct mail, email, social media and in-person events. Offer great educational content, share new product information, or provide updates and details on hunting regulations. Whatever you do, be consistent or you risk losing their attention and, ultimately, their business.
Read ATA’s article “5 Ways to Effectively Communicate with Customers” for best practices.
2. Ask Them What They Want, Then Deliver
Use surveys, polls, questionnaires, suggestion boxes and in-store conversations to collect ideas and feedback from customers. If multiple people request a class, service or product, investigate how to offer it. By expanding your offerings, you’ll appeal to more people, including new customers. Gather intel and make changes to ensure your business stays relevant and continues to meet your customers’ needs. Your business will earn a reputation for good customer service, which will give you a competitive advantage that leads to happier customers and repeat buyers.
3. Create a Loyalty Reward Program
Speaking of happy customers, a surefire way to increase customer satisfaction is to create a loyalty program that rewards customer each time they buy or interact with your business. These programs are a great way to show your gratitude toward existing customers, attract new customers, and provide incentives that drive traffic and sales. Be strategic with incentives so you don’t hurt your cash flow. For example, customers desire two-for-one range rentals and discounts on service items. Most large businesses have these programs, but small retailers can reap the benefits, too. Learn how to create a profitable customer-rewards program with these four tips from your ATA.