Use Your Point-of-Sale System to Boost Customer Satisfaction

1. Provide Specialized In-Store Service 

As long as you’ve been collecting and storing customer data, store associates can look up a customer’s interests, preferences and sales history to provide better service and a tailored shopping experience.

When sales staff greet people at the door, have them ask if this is the customer’s first visit or if they’ve been to the store before. If it’s their first time, have your employee collect information and take notes during the initial conversation if you have a mobile point-of-sale system with a tablet. If not, jot the information down using pen and paper to transfer into your system later. If the customer has shopped at the store, there should already be a customer profile in your point-of-sale system. 

Teach your sales staff to browse the customer’s profile quickly. Giving staff access to customer information allows them to promote suitable products and programs. The targeted interaction establishes trust and credibility between the customer and the sales representative, which creates a more meaningful experience. 

2. Send Personalized Communications

People get bombarded with mail and emails, so you must send strategic, thoughtful customer communications. You can use your point-of-sale system and the information you collected to segment customers based on their interests, locations, buying histories or archery disciplines. Then, instead of sending a broad random message to all your customers, you can send more specific information to different categories of customers. You can even personalize the messages with their name or other information. Additionally, when the system recognizes an individual’s recent purchase, you can send an individual message suggesting available complementary items.

Sending personalized communications increases email open rates and therefore sales. If customers get too many useless communications from your business, they’ll start to ignore all your efforts, even if you eventually send them something that interests them. Carefully track customer purchases and interests to fine-tune your marketing efforts. Then, send customized messages about new products and offers that appeal to the recipient. This approach helps ensure your communications and touchpoints are relevant and constructive, making customers more likely to click, engage and buy.

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