NABA Show and The Vegas Shoot
The NABA show is a buying group trade show that allows association members to place orders, network with other archery professionals and receive special pricing from archery manufacturers. The show is typically held in Reno, Nevada, which is an ideal location for ATA members on the West Coast who can’t attend the ATA Trade Show in the Midwest. This year, the NABA show was held in conjunction with The Vegas Shoot, which made travel easier for retailers and exhibitors who attend both events.
The Vegas Shoot is the largest and most prestigious indoor archery tournament in the world. It draws nearly 4,000 archers from around the globe who range in age, skill level and equipment preferences. Many industry retailers and manufacturers participate in the tournament.
The ATA saw value in attending both events for the price of one, so a few ATA staff members exhibited at the NABA show and made appearances at The Vegas Shoot. During the trip, they met with ATA members to share information about ATA’s resources and member benefits.
Mazur said she introduced several ATA members, who were also NABA members, to the ATA’s Archery Range Guides, Conservation Initiative and Hunting Mentor Guide. She also shared information about Bowhunters United, projects being conducted through the multistate grant program and partnership opportunities for members in their communities.
“Connecting in person is often very productive and beneficial for us and our members,” she said. “It’s easier to get a feel for what they need and then share what we can provide to help them overcome obstacles they’re facing.”
Mazur said many members associate the ATA mainly with the ATA Trade Show, even though the ATA has numerous other ATA-member benefits to offer year-round. Attending industry events allows ATA staff to educate members about all the ways the ATA works on their behalf. ATA’s new President & CEO Jeff Poole also attended both events to meet members, familiarize himself with archery organizations and gather intel on industry issues.