ATA Staff Help Archery, Industry, Members at Trade Shows

Meet ATA staff at the NABA Show and Kinsey’s Dealer Show.
Photo Credit: NABA

Author: Cassie Scott

If you weren’t able to meet ATA staff in January at the ATA Trade Show or the Shooting, Hunting, Outdoor Trade Show, look them up at the National Archery Buyers Association Trade Show in Reno, Nevada, Feb. 21 to 23, and at the Kinsey’s Dealer Show in Hershey, Pennsylvania, March 2.

Wendy Lang, Kurt Smith, and Jennifer Mazur will be at the NABA Show in Reno. Photo Credit: NABA


ATA’s Wendy Lang, senior manager of membership; Kurt Smith, director of industry relations; and Jennifer Mazur, senior director of outreach and education, will staff ATA’s booth (No. 323) at the NABA Show.

Ask them about ATA-member benefits, resources and programs that can help your business grow. Also ask them to discuss archery programs in your community, the ATA’s new strategic plan and its goals, and how to include archery classes and programs at your shop. You can also share your ideas on how the ATA can serve you better. The ATA welcomes suggestions and feedback from all members.

Lang and Smith are also hosting a “Town Hall meeting” Feb. 23 at 7 a.m. in the Tahoe room at the Grand Sierra Resort and Casino. They’ll discuss ATA’s membership benefits, including the new way to easily download ATA-member resources. They’ll also explain how the ATA puts member directives into action, and they’ll update everyone on ATA initiatives to boost participation.

Don’t be shy! Stop by Booth 323 to talk to your ATA staff.

You must be a NABA member to attend this show. For more information about NABA, contact its office at or (903) 675-2233.

You can also catch Kurt Smith at the Kinsey's Dealer Show. Photo credit: Kinsey's

Kinsey’s Dealer Show

Smith will also attend the Kinsey’s Dealer Show on March 2 to speak with ATA members.

“I’ll walk the show floor to speak with current and prospective ATA members about what they’re seeing in the industry, and how the ATA can best serve their business needs,” Smith said.

Look up Smith on the show floor, or contact him to set up an appointment at (717) 578-0736 or

You must have a Kinsey’s account to attend the Kinsey’s Dealer Show. If you have questions about the show, contact Kinsey’s at 1 (800) 366-4269.


Retail Council Nominations

The ATA’s Retail Council is accepting nominations for six of its 15 seats.

ATA retail members who want their voices heard throughout the industry should consider serving on the ATA’s Retail Council. Talk to an ATA staff member at the NABA or Kinsey’s shows for more information, or to nominate yourself for the Retail Council election. You can also nominate yourself online with this nomination form.


SHOT Show Recap

The National Shooting Sports Foundation hosted its 41st SHOT Show at the Sands Expo Center in Las Vegas, Jan. 22 to 25. As an industry partner, the ATA operated a booth to showcase archery sports and to help SHOT Show attendees become familiar with the ATA’s new brand.

“We attended SHOT Show to support our mission,” Lang said. ATA staff used the opportunity to help sporting-goods retailers learn how to include archery gear in their stores. They also helped consumers find archery shops on and

Also representing the ATA at the SHOT Show were Matt Kormann, ATA CEO/president;Michelle Gaard, membership coordinator; Becky Lux, senior Trade Show manager; and Maria Lewis, senior director of Trade Show and membership.

If you’re not attending an upcoming show, contact Kurt Smith at for more information about ATA programs and resources.

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