Trade Show

Attend These Exciting #ATA2020 Events!

Free food, special pricing and endless networking opportunities await at #ATA2020. Don’t miss them!
Photo Credit: ATA

Author: Cassie Gasaway

The 2020 ATA Trade Show offers endless opportunities to buy and sell products, but it’s also a great time for learning, networking and spending time with industry friends. Check out these awesome events to maximize your time in Indianapolis at the 2020 Show, Jan. 9-11.


Connections: An ATA Happy Hour – Jan. 9, 6 to 8 p.m., Exhibit Hall J

The Connections event lets you watch elite archers in action while sharing laughs and stories with friends as you celebrate your hard work and accomplishments. Network with retailers, manufacturers, ATA staff, and business professionals over free beer, food, games and entertainment. The event also offers many learning opportunities. Learn shooting and equipment tips from the pros; and fun insights, practical knowledge about programs, and revenue-generating ideas from industry experts. It’s free to all Show goers. Click here to learn more. Questions? Contact Becky Lux, ATA’s Trade Show senior manager, at

The ARRO Hot Show provides manufacturers' best wholesale pricing before the show. Photo Credit: ATA

ARRO Hot Show – Jan. 7, 3 to 6 p.m., and Jan. 8, 9 a.m. to 2 p.m., Exhibit Hall J

The Archery Range and Retailers Organization invites its members for a best-buy opportunity. ARRO harnesses the combined buying power of its retailing membership to receive manufacturers’ best wholesale prices for the Hot Show, a members-only event. Members must wear their ATA badge to attend. ARRO members can also attend the Dealer Reception on Jan. 7 from 6 to 8:30 p.m. in rooms 233 to 235. Questions? Contact Deb Colgrove, ARRO’s administrative director and executive secretary, at (800) 234-7499 or


NABA Super Show – Jan. 8, 1 to 5 p.m., Wabash Ballroom

The NABA buying group provides its members the best wholesale prices manufacturers can offer. The NABA team pushed its Super Show to a later time to avoid other events. It will feature a new electronic ordering portal to make the process seamless. Retailers have until the end of the day to place orders, a departure from the traditional four-hour window at previous Super Shows. The event is for NABA members only, and they must wear their ATA badge to attend. Questions? Contact Kelly Kelly, NABA’s executive director, at (903) 675-2233 or

Outtech Innovations features performances by country singers every year. Photo Credit: ATA

Outtech Innovations XXII – Jan. 8, 6:30 p.m., Sagamore Ballroom

Kick off your ATA week at this high-energy event that features free food, drinks and entertainment. Cash in on “doorbuster deals” from Outtech’s vendor partners. These can’t-miss deals feature hot new items and one-night-only pricing and programs. Mossy Oak and Wildgame Innovations also have special promotions for attendees. Attendees will also enjoy a performance by Hardy. The event is open to all buyers, retailers, outdoor media and “friends of the industry.” You must wear your ATA Show badge to attend.


Target the Heart Breakfast – Jan. 10, 6:30 to 8:30 a.m., Wabash Ballroom

Enjoy a hearty breakfast buffet including eggs, bacon and sausage to start your morning. As you eat, listen to an inspirational speech by David Blanton, host and executive producer of “Realtree Outdoors” and “Realtree RoadTrips” on the Outdoor Channel. Blanton also hosts and produces “Monster Bucks TV” on the Sportsman Channel. Blanton is passionate about his journey and place in the outdoor industry, and thanks God that hunting provides a platform to speak to people nationwide. Buy your ticket at The $25 tickets are also available at Booth 4201, or at the door. Questions? Contact Julie Tripp at (763) 452-2517 or

The Badlands Film Festival showcases hunting films and gives awards for "Best Film Honors." Photo Credit: ATA

7th Annual Badlands Film Festival – Jan. 10, 7 p.m., Old National Centre Theatre

The free Badlands Film Festival presented by Garmin features top-quality hunting films split into feature and short-film categories. The films come from across the world and compete for Best Film Honors that include trophies, cash awards and prizes. Audience members vote by text-message. Enjoy free beverages and chances to win bows, coolers, GPS units, hunting packs, and Garmin watches. Attendees will receive over $10,000 in raffle prizes, and the first 300 people receive a special-edition HUNTVAULT/Badlands Film Festival box of swag. Tickets are available at Badlands’ booth, #4437. Questions? Contact Blake VanTussenbrook at

Add these events to your schedule using the free ATA mobile app, and view the schedule of events to see other #ATA2020 happenings.

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