Trade Show

Do I Register as Press or a Media Member? What’s the Difference?

Determine whether you’re press or a media member, then register correctly.
Photo Credit: Shane Indrebo

Author: Cassie Scott

Are you in the media business and interested in attending the 2019 ATA Trade Show Jan. 10-12 in Louisville? If you answered yes, you’ll need either a press badge or a media sales badge. Not sure which one to get? Fear not. The ATA is here to clear the air and help you navigate the registration process.

Are you simply covering the event, or will you be selling ad space? Photo Credit: ATA

First things first, are you press or a media member?

If you wish to attend the Show to provide event coverage through film, print, radio or digital media, you’re considered press. Press attendees aren’t ATA members. They attend as journalists to cover Show happenings. Press cannot solicit exhibitors.

On the contrary, if you’re a corporation or another legal and lawful entity that intends to sell ad space, or to seek partnerships or sponsorships while at the Show, you must apply for an ATA media membership. These members often help recruit, retain and reactivate archers and bowhunters through blogs, websites, TV shows and other broadcast media.

Once you’ve correctly classified yourself or your business as press or media, skip to the applicable section below to learn how to register to attend the 2019 ATA Trade Show.

If you are there to take photos or record video, you would need a press badge. Photo Credit: Shane Indrebo

Ok. I’m Press. Now What?

Press registration opens Sept. 25 for #ATA 2019.

All press-badge applications must be verified and approved by ATA staff. See the ATA’s press guidelines and verification procedures here. If you attended the 2017 or 2018 Show as verified press, you don’t have to be verified again. You can breeze through registration on Sept. 25 without resubmitting proof of your work.

Visit the ATA’s press pageand click the link at the top of the page to request a badge and submit your documentation on Sept. 25. Please allow seven business days for your badge request to be verified and approved. Once approved, you’ll receive a confirmation and an express pass through the email address you provided. This confirmation includes a hotel access code for reserving rooms in the ATA hotel block.

Please note: The ATA reserves the right to reject applications that do not meet its press-registration criteria.

Verified press attendees who aren’t ATA members will be charged $150 unless they’re an active member of one of the following groups, in which case the press-badge fee will be waived upon the application’s approval:

Registered press gain access to the Show’s press room, which is equipped with copiers, printers, scanners and more to make covering the Show a breeze. The space can also be used to hold meetings, catch up on email, or spend quiet time writing, editing videos and publishing the day’s coverage.

Press cannot register onsite. To cover the Show, press attendees must register by Dec. 21, 2018, at 5 p.m. CST. If you don’t register by Dec. 21, you cannot attend the ATA Trade Show.

Media companies must apply for an ATA media membership. Photo Credit: ATA

Ok. I’m a Media Member. Now What?

Media companies must apply for an ATA media membership to register for media sales badges.

To join the ATA, please download and complete the Standard Membership Application. Media companies must provide a current business license, proof of publication or production,

and other verification documents to meet the membership requirements. ATA media members must also pay annual dues of $250.

Please note: The ATA approves or denies memberships based on the verification materials you provide. Please submit all the necessary documents and information with your application.

When granted membership, media companies will receive several ATA-member benefits, including access to members-only support and events, and ongoing access to industry research, demographics and more.

In addition, media companies can also send press representation to cover the Show. ATA media members will be charged $100 per badge if their representatives attend as press.

If you have questions or concerns regarding membership or press verification, please contact Wendy Lang, ATA’s senior manager of membership, at

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