Education Sessions

ATA 2021 Online will take place virtually Jan. 11-15, 2021.

The below schedule is subject to change.



Each Education Session listed below will be available for free on the MyATA Learning Center,

Education Sessions will be held virtually Jan. 13-15, 2021.

Wednesday, Jan. 13, 2021

Building a Better Arrow for Penetration & Accuracy



Tim Gillingham
10:00 - 11:00 a.m. CST
This session will cover how to pick the proper arrow for your hunting needs and give you the tools to help your customers understand the pros and cons associated with weight and speed. We'll also briefly cover the process of fitting your customer for tournament arrows and factors that need to be considered for optimal performance.

California Prop 65 - What it is, What it Means, & Why You Should Care



*Manufacturer Presentation
Jay Thompson
1:00 - 2:00 p.m. CST
Any manufacturer, distributor, or seller who sells products in California that do not comply with Prop 65 could be subject to major legal penalties. This presentation will help all businesses remain compliant and avoid legal consequences.

Thursday, Jan. 14, 2021

Heavy Arrow Setups for Customer Success



Troy Fowler, Darrel Barnett, Aaron Warbritton
8:30 - 9:30 a.m. CST
Helping customers build heavy, high forward of center arrow setups can not only give them a better chance of success in the woods, but also give the retailer an opportunity to sell higher-end shafts and components. This talk will cover the science behind this type of arrow setup and also real world results.

Evaluating Your Brand



*Manufacturer Presentation
Shine United
10:00 - 11:00 a.m. CST
Learn how to assess your brand and make sure it's creating real value for your business. Shine United will help ATA members understand how to look at their brand objectively, provide some basic tools to determine its effectiveness, and ultimately get to a place where your brand is a tool for generating sales and awareness within the archery market.

Recurve & Barebow Tuning Tactics



Jake Kaminski
1:00 - 2:00 p.m. CST
For many bow shops, recurve bow setup and tuning can be a daunting task. Olympic archer Jake Kaminski will discuss principles of tuning a recurve bow and how to differentiate if accuracy issues are occurring because of poor equipment tune or improper shooting form.

Online Archery Education and Coaching



Frank McDonough and Larry Wise
3:00 - 4:00 p.m. CST
The archery learning process never ends, especially when you're employed within the industry. This presentation will cover concepts of virtual coaching and training, and explain the benefits for bow technicians, coaches, and athletes alike to continue pursuing continuing education and knowledge to better serve their shooters and customers.

Friday, Jan. 15, 2021

Making Money in Small Towns



Korbin Williams
8:30 - 9:30 a.m. CST
This discussion will focus on how dealers can be successful in their shop despite a perceived market size. Learn about profit and marketing using other local businesses to extend outreach efforts as well as integrating social media beyond just making sales.

Avoid the Attorneys: Tips for Managing Legal Issues in Product Safety, Compliance, and Liability



*Manufacturer Presentation
Jay Thompson
10:00 - 11:00 a.m. CST
It is much better to be compliant on the front end than to face problems and penalties for not being compliant. This presentation will take a positive approach, not a negative approach, to ways manufacturers and distributors can benefit and grow their brand by understanding legal requirements and complying with product safety requirements in the design, manufacturing, import, sale, and post-sale of their products.

Setting Up Your Instagram the Right Way



Michelle Schuermann
1:00 - 2:00 p.m. CST
Did you know you can grow your Instagram account in just five steps? Yep, there are little – and big – actions you can take to build your brand/company that will put you heads and shoulders above your competition. In this session, we will talk through hashtag strategy, how to engage with your audience the right way (yes, there is a wrong way) and what Instagram is pushing right now. Plus, you will walk away with a 30-day Instagram Content Calendar with suggested posts for the next 30 days!

Archery Injuries: Tips on Prevention, Rehab, and Keeping Archers Shooting Throughout Their Lives



Preston Ward
3:00 - 4:00 p.m. CST
Learn about the current trends and likelihood of musculoskeletal injury in the sport of archery, how to avoid injuries and how to stay fit and healthy. With this knowledge, archers can continue to participate in the sport of archery into their senior years.