Trade Show

Everything You Need to Know About ATA 2021 Online

Review our guide for everything you need to know about ATA 2021 Online.
Photo Credit: ATA

Author: Taylor Walston and Cassie Gasaway

ATA 2021 Online starts today!

ATA 2021 Online presents exhibitors, retailers and manufacturers unique opportunities to participate in the ATA Trade Show from anywhere they have internet access. Throughout this week, educational content will be posted on the MyATA Learning Center, and exhibitor content can be found on the MyATA member dashboard. Attendees can expect Show specials, educational sessions and giveaways, and endless opportunities to browse over 450 exhibitors’ content and products. All content, except the Archery Industry Masterclass, is free with a current ATA membership. If your membership isn’t current, please renew it through your MyATA dashboard. Click here to learn how. Learn how to access ATA 2021 Online and review the list below to discover everything ATA 2021 Online offers.


Log into Your MyATA Member Dashboard

Your MyATA dashboard is the platform for all-things ATA 2021 Online. That’s where you’ll browse exhibitor profiles, buy ATA merchandise, and capitalize on Show specials. It’s also where you’ll navigate to the MyATA Learning Center to watch video courses and register for the Archery Industry Masterclass.

It’s vital that you know how to enter and navigate your MyATA dashboard, which will look slightly different this week. This video by the ATA’s Kurt Smith and Wendy Lang teaches you how to log into your MyATA dashboard, navigate the platform, and register for the Masterclass. Click here to log in and explore.


Archery Industry Masterclass

  • Monday and Tuesday, Jan. 11-12

The nine new Archery Industry Masterclass sessions will debut the first two days of the online event. The Masterclass series offers courses in four tracks:

  • Business: Learn how to improve profitability, establish your core business culture, and deliver excellent customer service.
  • Coaching: Learn how to help archers overcome target panic and control their shot.
  • Marketing: Discover how to use social media effectively and create a solid marketing strategy.
  • Archery tech: Understand the foundational concepts of setting up and working on crossbows, compounds, and Olympic-style recurves and barebows.

The registration fee is $79 for members and $500 for nonmembers, and provides access to every course in every track. The courses don’t overlap, so you’ll be able to attend all nine live, but if you miss one, you’ll have access to the content after the Show.

Members have access to pre-Show content now. This foundational pre-Show content sets the stage for the live content. Attendees will be able to question the presenter in a Q&A box during live events, so watch the preliminary content to prepare thoughtful questions that maximize your experience.

Don’t miss your chance to learn from experts about business, coaching, marketing and archery tech. This short video by ATA’s Wendy Lang shows you how to register. Click here to register for the Masterclass through the MyATA Learning Center. You’ll need to log in using your MyATA member dashboard credentials.

Click here for the full Masterclass schedule.


Live Education Sessions

  • Wednesday, Thursday and Friday, Jan. 13-15

Members also have access to 10 free live education sessions that include Coffee Talks and seminars that were scheduled for the in-person Show. The sessions will air on the MyATA Learning Center Jan. 13-15. The live courses will be recorded, but those recordings won’t be available until spring.

The sessions will teach participants how to grow their Instagram presence, and help customers build more accurate arrows. Yet another class helps manufacturers avoid product-liability problems. Tune in to learn those and other business-building ideas.

Encourage or assign your staff to attend the virtual educational sessions, especially those that align with their roles. Your bow tech will benefit from the “Recurve & Barebow Tuning Tactics” on Jan. 14 at 1 p.m. CST, and your marketing or salesperson should attend the “Instagram Growth in 5 Steps” presentation Jan. 15 at 1 p.m. CST. Remind them to take notes so you can discuss the information later. Consider holding a post-Show meeting to share tips and information.

In addition, these three presentations target manufacturers:

  • 13, 1 p.m. CST: California Prop 65 – What is it, What it Means & Why You Should Care
  • 14, 10 a.m. CST: Marketing Tactics for Success in 2021
  • 14, 10 a.m. CST: Avoid the Attorneys: Tips for Managing Legal Issues in Product Safety, Compliance and Liability

Plan to watch the educational sessions at their designated time. The recorded content won’t be available until Spring 2021.

Click here for the full education session schedule.


Prerecorded On-Demand Learning

  • Wednesday, Thursday and Friday, Jan. 13-15

Your ATA will also host nine free prerecorded educational sessions set to debut on the MyATA Learning Center as a group on Wednesday, Jan. 13. Attendees can open discussions with other attendees in the message board during prerecorded sessions.

The courses will teach how to engage female hunters and use point-of-sale systems; and explain how excise-tax revenues improve habitat and manage wildlife populations.

The prerecorded sessions will be available Wednesday, Thursday and Friday, Jan. 13-15. They will be reuploaded to the MyATA Learning Center Spring 2021.

Click here for the full schedule of events.


Show Specials

  • Wednesday, Thursday and Friday, Jan. 13-15

Attendees will gain access to over 700 Show specials from over 450 exhibitors during the three “Show days.” Exhibitors who participate in ATA 2021 Online will offer at least two Show specials Jan. 13-15. Some exhibitors upgraded their profile to promote more specials, and include videos, press releases, and product showcases. Each exhibitor’s profile will have an option to contact them. The contact link will open an email draft to the exhibitor so you can express your interest in their products and specials.

All ATA retailers with active memberships as of Dec. 20 should have received a hard-copy Exhibitor Show Special Guide by mail in early January. The guide lists exhibitor Show specials, but members must visit the dashboard for details about each special.

Click here for more information on Show specials.


Product Videos

  • Wednesday, Thursday and Friday, Jan. 13-15

Exhibitors can add a brief promotional product video to their profile to demonstrate new products and/or promote Show specials. Attendees can watch the videos to help set their budget and plan which products to buy during the Show.

Also, tune in to our partner videos featuring Easton Archery, T.R.U. Ball and HuntStand. Their videos will premiere on the MyATA Learning Center at 9:30 a.m. CST.

– Easton: Wednesday, Jan. 13

– T.R.U. Ball: Thursday, Jan. 14

– HuntStand: Friday, Jan. 15

Click here for more information on Exhibitor Profiles.


Watch the Show’s Welcome Video

  • Wednesday, Jan. 13

 Matt Kormann, ATA’s president/CEO, will kick off the virtual Show on Wednesday, Jan. 13, at 8:30 a.m. CST with a “State of the Industry Welcome” video. The ATA’s leadership staff and Board of Director members will also address ATA members. Tune in to learn about outreach efforts, communication initiatives, and government-relations news. Viewers will also receive tips for participating in the Show from Maria Lewis, ATA’s senior director of Trade Show and membership.


Impact Awards

  • Wednesday, Jan. 13

The ATA began an awards program at the 2020 Show to honor members who made a significant impact on the industry by raising awareness; or through service, creativity or technology. The program awards winners in four categories: Individual, Retailer, Manufacturer and Nonprofit. Each winner made a difference in the industry, and the ATA plans to honor those winners in a live announcement at 11 a.m. CST on Wednesday, Jan. 13.

The virtual 2021 Media Summit will expand on the discussion from ATA 2020. Photo Credit: ATA

Media Summit

  • Wednesday, Jan. 13

The Hunting Public, in partnership with the ATA, hosted a Media Summit at ATA 2020. The session was an open discussion about archery and bowhunting in the media; and examined how retailers, manufacturers, influencers and advocates can better represent the sport. The Media Summit will continue through ATA 2021 Online at 3 p.m. CST on Wednesday, Jan. 13. This year, several prominent media members will give how-to presentations regarding bowhunter recruitment. They’ll also unveil a unified industry initiative for bowhunting recruitment that will help increase participation numbers.


Mobile App Giveaway

  • Thursday, Jan. 14

The mobile app giveaway remains part of ATA 2021 Online. Anyone who downloads the 2021 Trade Show mobile app can enter to win 12 Victory Archery VAP SS 350 V1 arrows ($220 value) and a Scent Crusher gear bag ($199 value). The winner will be announced at 4:30 p.m. CST on Thursday, Jan. 14.


Facebook Live Giveaways

– Wednesday, Thursday and Friday, Jan. 13-15

Your ATA will host three days of giveaways for ATA-member retailers through Facebook Live events at 5:00 p.m. CST on Wednesday and Thursday Jan. 13-14, and 4:00 p.m. CST on Friday, Jan. 15. ATA-member manufacturers have donated over 70 items.


Get Ready!

ATA 2021 Online will look different than past Trade Shows, but the content will remain the same. Attendees can count on Show specials, exhibitor content, and educational sessions for a rewarding virtual Trade Show experience. Register for the Archery Industry Masterclass, mark your calendars for the live education sessions, and prepare to visit your favorite exhibitors’ profiles. We’re making this year’s virtual platform easy to navigate to ensure attendees enjoy the experience while conducting valuable business.

Visit the MyATA  member dashboard now to start experiencing ATA 2021 Online!

Questions? Contact the ATA business, membership and Trade Show office at (866) 266-2776.

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