Trade Show
Everything You Need to Know About the 2024 ATA Show
Know what’s available at the 2024 ATA Show so you don’t miss a thing!
Photo Credit: ATA
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Author: Cassie Gasaway
The 2024 ATA Show is finally here! Enjoy every opportunity to connect with old friends, discover new manufacturers, meet with company leaders face to face, get up-to-date product information and capitalize on Show-only specials and deals. The ATA Show only happens once a year so take advantage of everything the Show has to offer. Here’s a quick preview of what to expect so you can make the most of your time in St. Louis.
New Products
The ATA Show is the best — and only — place to see, touch, examine and test hundreds of archery and bowhunting products in one convenient location.
- New Product Launch Showcase: Visit the NPLS located in the Plaza Lobby to see all the new products launching at the Show. This year, exhibitors are launching over 150 new products in St. Louis. These products are new to the market and have never been seen before.
- Bonus - Featured Products Showcase: Check out this specific area on the Show floor to get a preview of products at the Show. You can browse tables with products and pamphlets to touch and inspect products before heading to exhibitors’ booths.
Check out this side-by-side comparison to see the difference between the two deals. Photo Credit: ATA
Attendee Promotions
We brought back fan favorites and added new ones! Take advantage of these deals and freebies at the 2024 Show.
- Big Buck Tags: Page through this exclusive Show-only coupon book to find giveaways, Show specials, BOGO deals and more ways to save big bucks.
- Super Deal Pass: New for 2024! Find Super Deals being offered by participating exhibitors and redeem the one-time use Super Deal Pass to get the best Super Deal offer.
- Goody Bag, sponsored by Trophy Treestands: Pick up your goody bag to get product samples and promotional items from exhibitors.
- Free Show T-shirt: The ATA is giving one free T-shirt to each retailer account at the Show. Check your Big Buck Tags coupon book for details. Extra T-shirts are available for purchase.
Attend a free Coffee Talk or Masterclass, or sign up for a certification. Photo Credit: ATA
Educational Opportunities
The ATA Show is the best place to increase your business knowledge.
- Archery Industry Masterclass: Take a free masterclass session on Jan. 12 and 13 to learn about business, coaching, marketing and archery tech. All masterclass courses are free to attend at the Show and will be available online after the Show for a small fee.
- Coffee Talks: Attend Coffee Talks to participate in interactive discussions to gather archery industry-specific intel to help you improve your operation. Coffee Talks are held on the Show floor all three days of the Show.
- ATA’s Bow Technician Certification: The ATA launched its Bow Technician Certification course at the 2023 Show. This year, many participants signed up to take their in-person practical assessment at the Show. The slots are full, but you can visit the ATA Programs & Services area to register for the course, sign up for an upcoming assessment opportunity or get more information.
- Archery Instructor Certifications: USA Archery Levels 1, 2 and 3 archery instructor certifications are available at the Show, but attendees needed to register in advance. If you’re interested in becoming a certified archery instructor, head to the ATA Programs & Services area to find an upcoming opportunity.
Evening Events
Fill your schedule with fun evening events that offer food, drinks, entertainment and networking opportunities.
- Outtech Innovations: Jan. 10 from 6 to 9 p.m. in the America’s Center Ballroom
- ATA’s Industry Celebration, presented by Mossy Oak: Jan. 11 from 6 to 9 p.m. in the America’s Center Ballroom. Join your fellow peers for the archery and bowhunting industry’s networking event of the year. Head to the Ballroom to enjoy a free dinner, free drinks and entertainment by country music artist Jon Langston. All you need is your Show badge to enter. While you’re there, you’ll discover who won an award through ATA’s award program and potentially win a cool raffle prize from an ATA Show exhibitor.
- Badlands Film Festival: 12 from 7 to 10 p.m. in the Ferrara Theatre.
View the Show Schedule of Events for all Show happenings and specific event dates and times, including booth events and educational sessions.
Attendee Planner
Use the ATA's online planner tool to find exhibitors, booth events, the Show floor plan and a schedule of events, including educational sessions and speakers. You can also create a free account to customize your ATA Show experience using the “My Show Planner” feature. Visit ATAShow.com to access the online planner. Click “Attend” in the grey menu bar at the top of the page and select “Attendee Dashboard” from the dropdown menu to be redirected to the online planner webpage. Save the link and use it on your phone throughout the Show.
BECOME A MEMBER
WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.
Meet ATA staff in the ATA Programs & Services Area. Photo Credit: ATA
Other Show Specifics
- ATA Programs & Services Area: Head to this special area on the Show floor to talk to ATA staff, buy something from the ATA store and discover ATA-member benefits and programs to improve your business.
- Shooting Lanes: Touch, feel and test drive one of the many bows, or targets and arrows, in the shooting lanes located on the Show floor perimeter. Companies reserve shooting lanes and each brand has a representative available to share product specs and answer questions.
- Buyer Group Shows: ARRO members can attend the ARRO Hot Show on Wednesday, Jan. 10, from 8 a.m. to 5 p.m. in Rooms 100 to 105. NABA and NBS members can attend the Archery and Outdoor Alliance event on Thursday, Jan. 11, from 8:30 a.m. to 6 p.m. in Rooms 100 to 105.
Need Assistance?
If you have questions or need help with anything while you’re in St. Louis, please visit a registration desk or the ATA Programs & Services area on the Show floor to talk to an ATA staff member.
We hope you have a positive and productive 2024 ATA Show!
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