Trade Show

Exhibitors: Prepare to Choose Your Booth

Use these tips to reserve the best possible booth location at the 2020 ATA Trade Show.
Photo Credit: ATA

Author: Cassie Scott

Booth selection for the 2020 ATA Trade Show begins April 23. The ATA mailed booth-selection packets to exhibitors March 20. Please review the material to ensure you understand the selection process.

To eliminate confusion and help you prepare to choose your booth, we spoke with Becky Lux, the ATA Trade Show’s senior manager. Lux said the booth-selection packets include five documents. Let’s review each document’s purpose:

– 2020 ATA Show Exhibitor Display Regulations: These guidelines explain how exhibitors can use booth space purchased for the Show.
– 2020 Exhibitor Ranking System: This explains how the ATA ranks exhibitors based on their history in the Show. Preference points determine rank.
– Booth Space Selection: This lists your company’s rank and records. It also provides your booth selection’s call date and time, and explains payment requirements.
– Booth Selection Process: This explains what to expect throughout the process.
– 2020 Absentee Booth Selection Form: Fill out this form and return it to the ATA if you can’t speak with an ATA staff member at your appointed call time.

Review the floor plan before your call to make sure you're selecting the right booth for you. Photo Credit: ATA

Prepare for Your Call

Please note: 2019-2020 ATA membership dues must be paid in full before companies can select a booth. Renew your membership online through the MyATA Login. Click here to read how-to steps for renewing your membership.

Once you update your membership, review the 2020 floor plan about 20 minutes before your call to identify two or three potential booth locations. The online floor plan updates in real time. Please refresh your screen regularly to view current information.

Lux encourages exhibitors to carefully choose booth space that maximizes their presence. Answer these questions to help pick your site.

– Is the booth on a main or interior aisle?
– Are large booths nearby that might block your booth’s traffic or visibility?
– Which companies are exhibiting in neighboring booths? Do you want them next to you or far away from you?

If you’re unsure which booth space to pick, ask Lux’s advice. Don’t be shy. She’s happy to offer suggestions.


Call Expectations

An ATA staff member will call your company’s primary contact at the designated time and date. You’ll have 10 minutes to ask questions, review your options, and make your selection. You must pay a 20 percent credit-card deposit to reserve the space.

After the payment is verified, you’ll receive an exhibitor login and password, which grants access to review and sign the exhibitor contract. We will send a confirmation email once the online contract is signed. The email includes a link to the ATA’s hotel block so you can reserve room(s) for the 2020 Show.

You can select your booth anytime during the selection period, even if you missed your selection call. Photo Credit: ATA



What if I miss my scheduled call and didn’t fill out the “Absentee Booth Selection Form”?

Don’t worry! You can select a booth any time after your designated call date and time. Call Lux at (866) 266-2776, ext. 102, between 3:30 and 4:30 p.m. CST to discuss options. If the line is busy, please leave a message and Lux will return your call. You can also complete the “Absentee Booth Selection Form” and email it to You’ll receive a confirmation email once your booth is reserved.


After I send my “Absentee Booth Selection Form,” how do I know which option was selected?

Lux will review your form during your company’s designated call time. She’ll reserve the first available booth on your sheet, and apply your credit-card information to reserve the space. You’ll receive an email within 20 minutes of your call time with your booth number and login information so you can sign the exhibitor contract online. After signing the contract, you’ll gain access to the ATA’s hotel block. If you don’t receive an email, please contact Lux at (866) 266-2776, ext. 102, between 3:30 and 4:30 p.m. CST.

First time exhibitors may fill out a form and make their selection on May 31. Photo Credit: ATA

I’m a new exhibitor. How can I sign up for a booth if I didn’t receive a booth selection packet?

Booth selection for exhibitors new to the ATA Trade Show or those without preference points, opens May 31 at 8 a.m. CST. Booths are available first-come, first-served. Please call Becky Lux at (866) 266-2776, ext. 102, to make your selection.

Questions? Contact the ATA business and membership office at (866) 266-2776.

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