Go Digital or Go Home: How to Improve Your Online Presence

MyATA Learning Center Courses

The MyATA Learning Center provides ATA members free on-demand advice and education on business and best practices. You’ll learn skills and strategies through interactive videos, follow-up questions, and other resources. Consider these five videos:

1. Marketing 101

The ATA’s “Marketing 101” course details how websites and social media help you reach your target audience. The courses below go into deeper detail.

2. How to Run a Facebook Ad Campaign

This four-part video series teaches ATA members how to run archery and bowhunting advertising campaigns on Facebook. The “How to Run Your Own Facebook Ad Campaign” video course offers step-by-step instructions for video-marketing campaigns.

The video course helps retailers engage their communities and turn nonarchers into archers. You’ll learn how to upload videos to Facebook, prepare your shop for new customers, and welcome newcomers to archery. The course includes customizable flyers, a shop-cleaning checklist, a new-customer tracking spreadsheet, and other tips for robust campaigns.

3. Build a Low-Cost Website

Jill Schaben, ATA’s senior manager of marketing and communications, created the "Build Your Own Low Cost Website" video course. This course details how to secure your domain, find a web host, and build your site with Wix. You’ll find it under the “Marketing” section in the MyATA Learning Center.

4. 5 Myths of Digital Retail: Selling Through COVID-19 & Beyond

Michele Salerno of Celerant Technology, a MyATA service provider, worked with ATA staff to create “5 Myths of Digital Retail: Selling Through COVID-19 & Beyond.” The video explains how brick-and-mortar retailers can stay competitive in today’s rapidly evolving digital marketplace.

Celerant Technology, a MyATA service provider, helps ATA retailers and other outdoors and sporting-goods stores grow their businesses with innovative software and technologies. Celerant provides archery dealers affordable, cutting-edge retail technology for their stores, ranges or online-sales platforms.

5. Hitting the Target with Your Online Presence

Another MyATA service provider, Approval Payment Solutions, hosted a webinar for ATA members called “Hitting the Target with Your Online Presence.” The webinar explains how an effective online presence grows your business, details what not to post on your website, and explains how “search engine optimization” differs from “search engine marketing.”

APS specializes in website development and digital marketing. The webinar explains how to attract customers and boost sales through your online platforms.

Those free courses, and many more, are available 24-7 to ATA members through the MyATA Learning Center. Log into your MyATA member dashboard, and click “MyATA Learning Center.”