Trade Show

It’s Time! Register for the 2020 ATA Trade Show

Registration is open! Reserve your spot in Indianapolis!
Photo Credit: ATA

Author: Cassie Gasaway

Register for the 2020 ATA Trade Show in Indianapolis, Jan. 9-11, to secure your spot and start planning your trip.

The ATA Trade Show is the archery and bowhunting industry’s largest and longest-running trade show. It gathers retailers, manufacturers, distributors and other industry professionals to network, write orders, score deals and solve industry challenges. It’s a can’t-miss event.

Learn what’s new. Then, follow the steps to register today!

The 2020 Show will feature a Buyer Day and awards. Photo credit: ATA

New for the 2020 Show

Buyer Day

Only those with a buyer badge (yellow) or exhibitor badge (red) will have access to the exhibit hall on Day 1 of the 2020 ATA Trade Show. This schedule ensures the industry’s buyers and manufacturers can focus their joint efforts on uninterrupted order-writing, business planning, and new-product evaluations the first 9.5 hours of the three-day Show. The Show floor opens to all other Show attendees the next two days, Jan. 10-11. The ATA Board of Directors approved this decision in April.

Trade Show Awards

The ATA created an awards program to recognize ATA members for their achievements – or for creating products – in the archery and bowhunting industry. The ATA will present about 26 awards at the Show. Innovative new products, products in the Featured Product Showcase, and people and companies inspiring others to try archery are eligible for awards. Stay tuned for more information.

Step 1: Renew Your Membership or Join the ATA

You must be an ATA member to register for the 2020 ATA Trade Show, book your hotel room, or enroll in an archery-instructor certification class. Log into your MyATA member dashboard and click “Pay Membership Dues and Open Balances” to renew your membership. If you’re not a member or did not receive a dues-renewal notice, join here. Contact Wendy Lang, ATA’s senior membership manager, with questions at (507) 233-8134 or

Step 2: Register for the Show

You must register for Show badges to attend the 2020 ATA Trade Show.

Please log into your MyATA member dashboard and click “Badge Registration” to register. Follow the on-screen prompts to register and pay.

– Exhibitors: You can register through the “MyATA Login” or the Exhibitor Service Center. However, you must use the Exhibitor Service Center to manage your booth.

– Nonmember press: Registration opens Sept. 24. Thank you for your patience.

For other ways to register for the 2020 Show, visit the registration page.

FYI: You can also register for an archery instructor certification class through the “Badge Registration” section of your MyATA member dashboard.

Once you've registered, reserve your hotel room. Photo Credit: ATA

Step 3: Make Hotel Reservations

You’ll gain access to the ATA hotel block during the final stage of the ATA Trade Show registration process. After registering online, be sure to click “Check out.” Then, click the “book hotel” link and follow the step-by-step instructions to quickly book rooms.

To learn more about ATA-discounted hotel rooms, click here for rates and a hotel map. Please note: The ATA cannot make your hotel reservations.

Need Help?

We’re here to help! Contact the ATA Trade Show, business and membership office toll-free at (866) 266-2776, option 1, for assistance.

We’ll see you in Indianapolis!

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