Offer Curbside Pickup
Conduct “porch pickups” or “drive-thru sales,” because they’re convenient for customers, especially during the holidays. These offerings also reduce the number of people in your shop, which helps limit exposure to potential viruses and bacteria. Have your customers call in their orders, pay over the phone, and swing by to pick them up. Then, bring their order to the parking lot when they arrive.
Accept Contactless Pay Options
Cash and cards can carry germs, bacteria and viruses like COVID-19. Offer contactless payment options, which allow customers to pay without exchanging cash or a card, or punching in a pin number. Most contactless payment systems use radio-frequency identification or near field communication to allow secure payments touch-free. The MyATA service provider Celerant Technology has software programs for contactless payments. Click here to learn more.
Plug Gift Cards
Gift cards and certificates are simple and convenient, and they help boost sales. Plus, gift cards are an easy option for friends and family who know someone interested in archery but aren’t sure what to get them. Buying gift cards also ensure you don’t accidently buy the wrong gear for someone. Instead, the gift card allows them to put money toward something they actually want or need.
Offer electronic gift cards on your website, and put professional plastic cards on your countertop to entice buyers. During the holiday season, you can run a special and tack on a free lesson or class with the purchase of a gift card. People love free money, so you might also consider giving away a $5 gift card with the purchase of a $25 gift card. There’s no doubt gift cards help generate more business.
Final Thoughts
Remember, COVID-19 is changing the way the world does business, but people are still interested in doing business. Read ATA’s article “How to Satisfy Customers During a Pandemic” for more tips on preparing your business for the holidays. The ATA article, "Go Digital or Go Home: How to Improve Your Online Presence” also has tips for boosting your digital presence, which is extremely important amid a worldwide pandemic.