Trade Show

Preview Everything ATA 2021 Online Will Offer

ATA 2021 Online will offer educational sessions, networking opportunities, and Show specials through the ATA mobile app and member dashboard.
Photo Credit: ATA

Author: Taylor Walston

ATA 2021 Online presents exhibitors, retailers and manufacturers unique opportunities to participate in the ATA Trade Show from anywhere they have internet access. During the week of the virtual event, Jan. 11-15, educational content will be posted on the MyATA Learning Center, and exhibitor content can be found on the MyATA member dashboard. Attendees can expect Show specials, educational sessions and giveaways, and endless opportunities to browse over 450 exhibitors’ content and products. All content, except the Archery Industry Masterclass, is free with a current ATA membership. Review the list below for more information on everything ATA 2021 Online will offer.


Archery Industry Masterclass

– Monday and Tuesday, Jan. 11-12

The new Archery Industry Masterclass sessions will debut the first two days of the online event. The Masterclass series offers courses in four tracks: Business, Coaching, Marketing, and Archery Tech. The registration fee is $79 for members and $500 for nonmembers, and provides access to every course in every track. The courses don’t overlap, so you can watch each one as soon as it appears on the site. After their scheduled premiere, the Masterclass sessions will remain on the MyATA Learning Center throughout the online event.

Members who want to start the Masterclass series before the online Show will find the content online in mid-December. This foundational pre-Show content sets the stage for the live content. Attendees will be able to question the presenter in a Q&A box during live events, so watch the preliminary content to prepare thoughtful questions that maximize your experience.

Available: Scheduled premiere – Friday, Jan. 15.
Permanently: Soon after ATA 2021 Online.

Click here for the full Masterclass schedule.


Education Sessions

– Wednesday, Thursday and Friday, Jan. 13-15

Members also have access to free education sessions that include Coffee Talks and seminars that were scheduled for the in-person Show. The live sessions will air on the MyATA Learning Center Jan. 13-15. If you miss a live session, the recordings will be available this spring.

Available: Scheduled premiere only.
Permanently: Spring 2021.

Click here for the full education session schedule.

Members can view the education sessions for free. Photo Credit: ATA

On-Demand Learning

– Wednesday, Thursday and Friday, Jan. 13-15

Some educational sessions are prerecorded, and will debut on the MyATA Learning Center as a group on Wednesday, Jan. 13. Attendees can open discussions with other attendees in the message board during prerecorded sessions.

Available: Jan. 13-15.
Permanently: Spring 2021.

Click here for the full schedule of events.


Show Specials

– Wednesday, Thursday and Friday, Jan. 13-15

Attendees will gain access to Show specials during the three “Show days.” Exhibitors who participate in ATA 2021 Online will offer at least two Show specials Jan. 13-15. Each exhibitor’s profile will have an option to contact them. The contact link will open an email draft to the exhibitor so you can express your interest in their products and specials.

Exhibitor Profile Preview: Jan. 11-12.
Exhibitor Profiles Live: Jan. 13-15.

Click here for more information on Show specials.


Product Videos

– Wednesday, Thursday and Friday, Jan. 13-15

Exhibitors can add a brief promotional product video to their profile to demonstrate new products and/or promote Show specials. Attendees can watch the videos to help set their budget and plan which products to buy during the Show.

Click here for more information on Exhibitor Profiles.

Impact Award winners will be announced during a virtual event on Wednesday, Jan. 13. Photo Credit: ATA

Impact Awards

– Wednesday, Jan. 13

The ATA began an awards program at the 2020 Show to honor members who made a significant impact on the industry by raising awareness; or through service, creativity or technology. The program awards winners in four categories: Individual, Retailer, Manufacturer and Nonprofit. Each winner made a difference in the industry, and the ATA plans to honor those winners in a live announcement at 11 a.m. CST on Wednesday, Jan. 13.

There will be another Media Summit this year to expand on last year's discussion. Photo Credit: ATA

Media Summit

– Wednesday, Jan. 13

The Hunting Public, in partnership with the ATA, hosted a Media Summit at ATA 2020. The session was an open discussion about archery and bowhunting in the media; and examined how retailers, manufacturers, influencers and advocates can better represent the sport. The Media Summit will continue through ATA 2021 Online at 3 p.m. CST on Wednesday, Jan. 13.


Mobile App Giveaway

– Thursday, Jan. 14

The mobile app giveaway remains part of ATA 2021 Online. Anyone who downloads the 2021 Trade Show mobile app can enter to win 12 Victory Archery VAP SS 350 V1 arrows ($220 value) and a Scent Crusher gear bag ($199 value). The winner will be announced at 4:30 p.m. CST on Thursday, Jan. 14.


Get Ready!

ATA 2021 Online will look different than past Trade Shows, but the content will remain the same. Attendees can count on Show specials, exhibitor content, and educational sessions for a rewarding virtual Trade Show experience. Register for the Archery Industry Masterclass, mark your calendars for the live education sessions, and prepare to visit your favorite exhibitors’ profiles. We’re making this year’s virtual platform easy to navigate to ensure attendees enjoy the experience while conducting valuable business.

Questions? Contact the ATA business, membership and Trade Show office at (866) 266-2776.

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