See What’s New as the ATA Trade Show Evolves

Seminars

Seminars have long been offered each day of the Show at 7: 15 a.m. The 2020 Show offers seminars at 8 a.m. and 9:15 a.m. on Day 2 and Day 3. Seminars will not be offered on Day 1. This change lets attendees focus on business the first day, but still attend multiple seminars the next two mornings.

Seminars are hour-long formal classes that help attendees learn, grow and prosper. They’re presented in “classrooms” to share information and answer questions. The topics range from websites, marketing and social media to high-priority issues like counterfeiting, MAP policies and federal-excise taxes. They’re great opportunities to gain knowledge and perspective, and learn about best practices for business and the industry.

Kurt Smith, ATA’s director of industry relations, is accepting presenter application forms through the MyATA Login tab on archerytradest.wpengine.com until July 31. To apply, log into your MyATA member dashboard and click “Call for Presenters.” Complete the form and click “finish” to submit your application. You’ll receive an email confirmation. You can submit the form up to five times if you’re proposing different ideas or wish to present at multiple platforms.

Hands-on Demonstrations

Besides the seminars and Coffee Talks, the ATA Show is including hands-on demonstrations by exhibitors. They’re free, and will take place in two spaces on the Show floor. Exhibitors can present a demonstration or training session in 30- or 60-minute time slots to share tips and techniques beyond what’s possible at their booth.

The demonstrations help attendees familiarize themselves with products. This firsthand knowledge of products and how they works helps retailers market the items to customers. Exhibitors can apply to hold these presentations using the same process described earlier in the seminar section. The application deadline is July 31.

$5,000 Giveaways

The ATA is giving away $5,000 each day of the Show for a total of $15,000. Retailers who place $5,000 in orders at the Show can fill out the first coupon in their Big Buck Tags book, and drop it off in the MyATA Area for a chance to win $5,000. This new giveaway and raffle is the ATA’s way of thanking attendees for doing business on the Show floor.

Once retailers submit their coupon they’ll be eligible to win throughout the Show. For example, retailers who place $5,000 in orders on Day 1 will have three chances to win. Winners will be selected in the MyATA Area at 5 p.m. on Day 1 and 2, and 3 p.m. on Day 3. Retailers must be present to win. Winners will need to provide proof of written orders.

Merchandise

The ATA will sell merchandise including hats, T-shirts and sweatshirts in the MyATA Area. Buyers will have six original designs to choose from, all of which help promote archery.