Technology Boosts Business by Connecting You to Customers

Spark Purchases and Actions

Once you’re tracking and organizing customer data, you’ll know your customers’ skills and gear preferences. Use that technology to show them what they need with automated emails!

These systems help you set up “journeys” or “workflows” that send emails to individual customers after they take specific actions. When someone buys a bow, your system should be programmed to email them information or promotions on possible products to upgrade, including sights, stabilizers, arrow rests and wrist straps.

Likewise, when archers spend a day on your range, your system can automatically email them about upcoming classes or range events. Targeted emails deliver personal, intuitive service based on customers’ purchases and preferences. And because the promotion or suggested products match their needs, the email urges a click that converts into sales. You’ll also boost customer satisfaction by suggesting items that complete or complement their setups.

With automated emails, you create and program an email once, and then it automatically delivers itself based on “triggers” you create  from customers’ activities and buying decisions. A trigger is a specific customer action that alerts the system to send your email. Meanwhile, you stay focused on more important tasks.

By automating parts of your communication strategy, you stay proactive, not reactive. In other words, you’re showing your customer what they need before they know they need it.

Create Custom Experiences

To further increase your efficiency, divide your customers into segments to ease your communication efforts. Those segments are based on criteria such as their interests, locations, buying histories and archery disciplines. By grouping your customers based on shared traits,  you deliver more relevant information and strengthen relationships.

Your customers can also “self-segment” when signing up for your emails. Create several email subjects or categories such as sales, events, new products and special promotions, and let them pick what they want to receive.

Then, go a step further and include their name in your emails. Most email systems let users add “personalization tags” based on customer data you collect. Email systems work differently, but you can usually include a tag that changes to display information relevant to each recipient.