Author: Cassie Gasaway
It’s been a while, but in seven months, we can finally get together in person for the 2022 ATA Trade Show. Everything looks good, and planning is well underway for the three-day event on Jan. 7-9, 2022.
Before we preview #ATA2022 happenings, let’s take a quick look at some recent news.
- The KEC Is Back to Normal: Kentucky dropped its mask mandate and capacity restrictions on June 11. Everyone attending the 2022 Show at the Kentucky Exposition Center can go mask-free, if they choose. Additionally, the KEC will hold events at 100% capacity, meaning the ATA Show can host over 40,000 people, although the members-only Show usually tops out near 11,000.
- Membership Numbers Are On Point: As of May 31, ATA member renewals are trending with previous years. In fact, the retail and range membership category is at 99% of where it was compared with the last in-person Show, which was in January 2020. As such, the ATA expects to have a good Show turnout.
- The Show Floor Is Quickly Filling: The ATA is halfway through the preferred booth selection process. Over 276 companies have secured their spot and just over 75% of the 2022 Show floor space is reserved. Preferred booth selection ends on June 16 and booth selection opens to new ATA Trade Show exhibitors on June 17. Becky Lux, ATA’s senior manager of Trade Show, said we’re on track to sell out the Show floor! Click here to see the floor plan in real-time.
In other words, the future looks bright for the 2022 ATA Trade Show. Here’s a sneak peek at what you can expect to see at the upcoming Show and what ATA staff are working on for January.
Registration, Press Registration & Hotels
Registration for #ATA2022 opens Aug. 10 and press registration opens Sept. 21. ATA members will have access to the ATA’s hotel block after they register for the Show. As always, the ATA Trade Show is a business-to-business event. You must be an ATA member to register. Please join the ATA or renew your membership so you’re prepared when it’s time to register and book your hotel room.
Please note: The 2022 ATA Trade Show is a Friday-Saturday-Sunday event, which is different from the typical Thursday to Saturday Shows held in the past. Please plan accordingly.
Buyer Day restricts the Show floor to verified buyers and exhibitors the first day of the Show, Jan. 7. It debuted at the 2020 Show and wasn’t applicable for the ATA 2021 Online, which was the ATA’s virtual Show this year. Over 80% of retailers surveyed after the 2020 ATA Trade Show said Buyer Day was a positive addition to the Show, and 90% of retailers surveyed said they wanted Buyer Day to return for future events. Therefore, the ATA is bringing it back for 2022.
Buyer Day ensures buyers and manufacturers can focus on order writing, business planning, and new-product evaluations the first 9½ hours of the three-day Show. All verified Show attendees will have access Jan. 8-9. The ATA Show offers several fun, educational activities for all Show attendees on Day 1, but keep Buyer Day in mind as you book hotels and plan your trip.
NEW! USA Archery Tournament
For the first time in ATA Trade Show history, USA Archery will host an archery tournament at the Show. The tournament will be held on Friday (Buyer Day) and Saturday in South Wing C. Archers will have the option to walk the Show floor on Sunday as part of their tournament fee. They can pay extra for an additional pass. The event will feature a unique 25-meter shooting distance and will be World Archery certified so participants have a chance to break world records. USA Archery hopes to offer payouts to the winners.
USA Archery is seeking event sponsors. Contact Rod Menzer at email@example.com for more information.
Connections is returning for #ATA2022! Photo Credit: ATA
Connections: An ATA Happy Hour Presented by Xpedition Archery
Attendees raved about the 2020 Connections event, so the ATA brought it back for the 2022 Show and Xpedition Archery happily sponsored. It will be held Friday, Jan. 7, at 6 p.m. in Freedom Hall. Attendees can expect to enjoy free food, free beverages and the laid-back, peer-to-peer conversations they experienced at the 2020 Show. Xpedition Archery is searching for an entertainer, and the ATA plans to offer Louisville experiences for you to enjoy.
New Member Reception
The Show will kick off with a new member reception on Friday, Jan. 7, at 7:30 a.m., for all ATA members who are new to the ATA for the 2021-22 membership year. Qualifying members will be invited by email to attend. Attendees will hear from Matt Kormann, ATA’s CEO and president; Maria Lewis, ATA’s senior director of Trade Show and membership; Wendy Lang, ATA’s senior manager of membership; and the event sponsoring party. Free coffee and breakfast will be served.
Exhibitors can display their new products in the New Product Showcase. Photo Credit: ATA
Awards Program and New Product Showcase
ATA staff are organizing details for the third annual Impact Award program. The Impact Award program was created to recognize those who use their voice or platform to inspire others to participate in archery and bowhunting. The nomination process will open July 22. If you have questions, please contact Jennifer Mazur, ATA’s senior director of outreach and education, at (507) 233-8139 or firstname.lastname@example.org.
Products in the Featured Product Showcase and New Product Launch Showcase will also be eligible for awards. Exhibitors can display products in the Featured Product Showcase, and they’ll automatically be entered to receive an award. Buyers will vote on their favorite products. A gold, silver and bronze winner will be awarded. The New Product Launch Showcase allows exhibitors with products released at the Show or exhibitors with products released after Oct. 1, 2021, to enter to win. A team of industry judges will select products that exemplify innovation to receive an award. Exhibitors can contact Sarah Haala, ATA’s Trade Show coordinator, at (507) 233-8131 or email@example.com to purchase space in the Featured Product Showcase and New Product Showcase and be eligible to win.
Many sponsorships are still available. Photo Credit: ATA
The ATA is accepting #ATA2022 sponsors. Sponsorships are fantastic marketing tools that drive sales, support the industry, boost customer awareness and make your brand stand out from its competition. The ATA offers many sponsorships for every budget. Download the ATA’s 2022 Sponsorship Guide to view primary sponsorship opportunities. Get them while you can to capitalize on preferred placement. Contact Jill Schaben, ATA’s senior manager of marketing and communications, at (507) 233-8147 or firstname.lastname@example.org more information.
#ATA2022 will also have the usual events and offerings ATA members have come to expect and enjoy. Stay tuned for more information about seminars, Coffee Talks, booth events, affiliate events, a media summit, Big Buck Tags, the Innovation Zone and archery instructor certifications. Check the ATA’s Trade Show webpage for updates.
Questions? Contact the ATA business, membership and Trade Show office at (507) 233-8130.