Industry
Top 10 Things the ATA Does for You
These member benefits add lots of value to an ATA membership. Join the ATA or renew your membership now.
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Author: Cassie Gasaway
The ATA is a member-driven organization, and we base our success on the success and satisfaction of our members. If you’re not a member, join now to take advantage of all these member benefits. Here are the top 10 things the ATA does to help its members thrive.
1. Completes Advocacy Efforts/Uses Action Alert System
The ATA is always monitoring state and federal legislative initiatives that affect archery and bowhunting, and it works on behalf of its members to enact laws and policies that help the industry. ATA staff advocate for you on counterfeiting, land access, hunting regulations and federal excise taxes. ATA also uses its Action Alert System to keep members informed and provide prewritten messages to those who want to use their voice for good.
2. Tracks Industry Trends/Provides Data and Research
The ATA launched the new Retail Business Tracker Survey to better inform members of trends and provide them with data to help guide future decision-making. The survey collects quarterly information from retailers nationwide to provide timely updates. The ATA also tracks bowhunter numbers by state and does market and participation research for the industry.
3. Creates Guides and Resources
The ATA creates many free resources for the benefit of its members, including the FET guide, range development guides, technical guidelines and hunting mentor guide, to name a few. Curriculums like Explore Bowhunting, Explore Bowfishing and Field to Fork are available for members. Many of these resources are accessible through the Resource Library. The ATA also has many classes in the MyATA Learning Center, including the Archery Industry Masterclass.
4. Offers Certifications
ATA offers the Bow Technician Certification course in the MyATA Learning Center and archery instructor certifications at the ATA Show. The recently created Bow Technician Certification establishes an industry standard and gives bow techs the skills to provide retail customers with a consistently positive experience. Meanwhile, an instructor certification trains pro staff on teaching proper archery form for improvement.
5. Recruits New Bowhunters
The ATA-owned and -operated organization Bowhunters United attends events nationwide to recruit and energize bowhunters. BU is the premier bowhunting organization in America today and it represents all bowhunters, regardless of why, how, when or where they participate. The ATA also partners with like-minded organizations to grow participation.
6. Monitors State Regulation Changes
ATA staff continually monitor state bowhunting regulations to ensure they’re easy to understand and abide by. Recently, staff reviewed all 50 states’ 2022-2023 bowhunting regulations and encouraged state wildlife agencies to revise complex bowhunting laws, especially those regarding equipment metrics and specifications. As a result of ATA’s recommendations, 250 favorable changes have been made across 49 states since 2017.
7. Hosts the Annual ATA Show
The ATA Show is the industry’s event, bringing archery professionals from across the world together under one roof. It helps members position themselves for the year by networking, strengthening relationships, writing orders and gathering new product intel. The ATA Show is closed to the public. Only ATA members can attend so they can focus on business.
8. Maintains the Membership Directory
The ATA helps businesses connect by providing contact information in its free membership directory. Members must electronically sign a confidentiality agreement to view the document. Search for members by name, category, membership type or other filters. The dynamic directory helps members form and foster business relationships.
9. Vets MyATA Service Providers
The ATA finds reliable companies for the MyATA Service Provider program to provide ATA members with exclusive marketing assistance, accounting help, health insurance, legal assistance, discounts on services and other business support. The ATA vets each company and works with them to provide an annual educational offering for ATA members.
10. Provides ATA Staff Support
ATA staff joined the organization to help improve the archery and bowhunting industry. They are passionate about their work and have dedicated themselves to serving members. If you need advice, have a question or want to discuss your business plans with someone, we can help.
View the ATA’s membership page to see everything the ATA offers its members. The value of an ATA membership has never been higher, so join the ATA or renew your membership today!
Renew Your ATA Membership
The ATA’s membership year runs from April 1 to March 31. The ATA opens dues renewals for existing members on March 1. To renew, please watch this quick video tutorial as Sarah Haala, ATA’s Trade Show coordinator, walks you through the simple three-step process to renew your membership online through your MyATA member dashboard.
Join the ATA as a New Member
The ATA opens its 2023-2024 membership year to new members on April 1. If the benefits above interest you, visit ATA’s membership category page and click the appropriate link to apply for a membership in your business category. You will need to create an account to apply for membership. Your application will be reviewed and approved by ATA staff within seven business days. ATA reserves the right to change your membership category based on the verification documents provided.
Questions?
Contact Sarah Haala, ATA’s Trade Show coordinator, at (507) 233-8131 or sarahhaala@archerytrade.org.
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