Trade Show

Work with Your MyATA Service Providers at #ATA2020

MyATA Service Providers attend the ATA Trade Show to offer tips, teach new ideas, and save you money on services.
Photo Credit: ATA

Author: Cassie Gasaway

ATA members should visit MyATA Service Providers at the 2020 ATA Trade Show in Indianapolis, Jan. 9 to 11, to capitalize on their help and expertise.

MyATA Service Providers are ATA-vetted companies that offer ATA members expert support and discounts on their services. As service providers, these companies support the industry, help ATA members succeed, and grow archery and bowhunting. Discover who’s attending, and where they’ll be, so you can learn great ways to better your business.

Check out some of our MyATA Providers at seminars or Coffee Talks. Photo Credit: ATA

Educational Opportunities

Friday, Jan. 10 1. Kyle LeClere of Barnes & Thornburg LLP will present the seminar “Managing Risk: How Product Manufacturers Can Guard Against Lawsuits” from 8 to 9 a.m. in Room 132. 2. Jeff DeRegnaucourt of Hobson Insurance will present the seminar “Loss Prevention and Risk Management for Archery Retailers” from 9:15 to 10:15 a.m. in Room 136. Visit Hobson Insurance at Booth 3103 for a one-on-one conversation. 3. Todd Shields of Jarrett Logistics Systems will present the seminar “Supply Chain Strategies for Business Growth” from 9:15 to 10:15 a.m. in Room 137. This seminar will help attendees understand if their business is at the beginner, moderate or advanced level within the supply chain, and how to improve it. Jarrett Logistics Systems will offer free consultations at the Show on Friday and Saturday. To schedule a meeting, contact Shields at (330) 714-0521 or 4. Nathan Fitzgerald of BKD CPAs & Advisors will present the Coffee Talk “Federal Excise Taxes: Are You Paying Correctly?” from 3 to 3:30 p.m. in the MyATA Area. Tim Chitwood will also attend the Show for BDK CPAs & Advisors on Thursday, Friday and Saturday. This Coffee Talk will help ATA members learn to navigate complex FET regulations. Chitwood and Fitzgerald are available Thursday through Saturday to meet with ATA members for individual guidance. To schedule an appointment, contact Chitwood at or (417) 522-0404, or Fitzgerald at or (417) 865-8701, ext. 23097.

Saturday, Jan. 11

1. Lynda LeCompte of X10 Archery will present the seminar “Increase Revenue and Grow the Sport of Archery” from 8 to 9 a.m. in Room 132. Visit X10 Archery at Booth 4919 for one-on-one conversations. 2. Jeremy Smith of Lanier Ford Shaver & Payne P.C. will present the seminar “Understanding the Business Lifecycle” from 8 to 9 a.m. in Room 134. 3. Ben Wright of Handford Financial Strategies will present the seminar “Protect Your Future: Getting the Most from Your Retirement” from 9:15 to 10:15 a.m. in Room 137. Wright and his business partner, Kevin Handford, will attend the Show on Friday and Saturday to help ATA members with low-cost 401K options and business opportunities. To learn more or enroll in a plan, schedule a meeting by calling (540) 349-5065 or emailing or 4. Representatives from three MyATA Service Providers — including Avalanche, Gear Nation LLC and Explosive Branding — will present the Coffee Talk “What You Need to Know About the Amazon Platform” from 11 to 11:30 a.m. in the MyATA Area. Barratt Cullen of Avalanche encourages ATA members to share their Amazon stories at the Coffee Talk. Cullen also wants to discuss how Avalanche can help manufacturers gain control and expand their brands on Amazon. Email to meet with Cullen on Friday or Saturday. Jonathan Fassnacht with Gear Nation said their goal is to help ATA members learn how to use Amazon to grow their brand. Gear Nation will offer free consultations Thursday, Friday and Saturday to help businesses evaluate or introduce their brands on Amazon. Email to schedule a consultation. Travis Schwartz, founder and Explosive Branding CEO, is eager to answer Amazon questions. He will also explain different ways to sell products on Amazon, review how companies can protect their brand from unauthorized sellers, and debunk Amazon myths and misconceptions. Visit Schwartz and the Explosive Branding team at Booth 4240 for more information.

Our MyATA Service Providers are happy to discuss their benefits and services with you. Photo Credit: ATA

MyATA Service Providers: Booths

Six MyATA Service Providers have booths at the Show.

1. Celerant Technology: Booth 342
Celerant Technology helps ATA retailers and other outdoors and sporting-goods stores grow their businesses with innovative software programs and technologies. Visit Booth 342 to learn how Celerant Technology can improve your business.

2. ePRO: Booth 833
The ePRO software program by OrgMyRange helps archery retailers run their pro shops more effectively and efficiently. Retailers can tailor ePRO to their shop’s needs. Visit Booth 833 to learn how the program can save you money and fit seamlessly into your shop.

3. Expert Voice: Booth 4705
Expert Voice is an advocacy marketing platform that connects brands with experts across more than 30 product categories to help businesses boost their product recommendations, which leads to increased sales. Visit Expert Voice at Booth 4705 to learn how you can better educate consumers about your products.

4. Explosive Branding: Booth 4240
Explosive Branding helps brands and manufacturers gain full control of their Amazon presence and explode sales in record timing. Using their white-glove service, they can help diminish unwanted sellers notorious for devaluing brands, while simultaneously increasing sales, profit margins and positive reviews. They’ll also safeguard product pricing, produce inventory predictions, and manage revenue-producing sponsored ads. Visit Booth 4240 to learn how they can help your brand!

5. Hobson Insurance and Hobson Benefits: Booth 3103
Hobson Insurances provides policies for bonds, property, liability, patent protection, cyber liability, product liability, workers’ compensation and more. It assists members with claims, loss control, audit questions, and guidance on insurance requirements for everything from landlords to trade shows. The firm’s benefit programs include employer and individual health-insurance plans for dental, vision, life and disability; as well as accident, short- and long-term disability, critical illness, gap and hospital-indemnity policies. Visit Booth 3103 to discuss your options.

6. RT Outdoors: Booth 5118
RT Outdoors specializes in insurance for outdoor industry businesses, including lodges, venues, marinas, and gun or archery ranges. They also cover retail shops, online stores, nonprofit groups, outdoor manufacturers, hunting guides and outfitters, and fishing guides and charter operations. To protect your business, visit Booth 5118. Representatives of RT Outdoors will present a seminar on Saturday, Jan. 11 at 8 a.m. They will discuss basic coverages for retail archery businesses, and what to look for in a policy. This seminar will also cover some scenarios of what can happen to a business when it is not covered correctly.

7. X10 Academy: Booth 4919
X10 Archery offers instructor certifications and pro-shop consultations. To grow your business without adding inventory, try offering a teaching academy or competitive program. Visit Both 4919 to learn how to create, manage and grow programs in your store.

Click here to view all your MyATA Service Providers.

If you have questions about the MyATA Service Provider program or the ATA Trade Show, please contact the ATA Trade Show, business and membership office toll-free at (866) 266-2776, option 1.

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