Events
2024 events reflected below. Check back for 2025 ATA Show events.
ARRO Hot Show
- Tuesday Jan. 9 I 6:00 p.m. – 9:00 p.m. (40th Celebration and Member Meeting)
- Room 230-232
- Wednesday, Jan. 10 I 8:00 a.m. – 5:00 p.m. (Hot Show)
- Room 100-105
Event Summary:
ARRO is a member owned organization of professional full-time archery ranges and pro shops. ARRO’s group buying power enables the ARRO Pro Shop to offer competitive pricing. ARRO Manufacturer members set up table top displays one day prior to the ATA Show to showcase their products to ARRO retail members. ARRO exhibitors are required to be ATA members and to have booth space at the ATA Show.
Who can attend:
ARRO retailers and ARRO manufacturers. The ARRO Hot Show is a members-only event.
Do I need a ticket:
No, but you do need your ATA Show badge.
Will there be food:
Yes, at the ARRO Member Reception.
Event Contact for additional questions:
Deb Colgrove
800-234-7499
deb@archeryretailers.com
Outtech Innovations
- Wednesday, Jan. 10 | 6:00 p.m.
- America's Ballroom
Event Summary:
For over two decades Outtech has hosted ‘Outtech Innovations’ – the kick-off the Archery Trade Association ‘s annual show. This high energy event gathers our manufacturing partners with the most influential buyers and retailers in the industry. We spend the night showcasing exciting new products for the upcoming year and reuniting with old friends. In addition to great company, food, drinks and fun, every year we top off the night with top notch entertainment. The night features our Innovations Doorbusters promotion. These ‘can’t miss’ deals feature some of the hottest new items for the new year and special, 1-night-only promotional pricing and program offerings. All manufacturers who have a display at Outtech Innovations will also have a booth on the ATA Show floor.
Who can attend:
Outtech Innovations is open to all buyers and retailers. We also welcome outdoor media and ‘friends of the industry’ attending the ATA Show.
Do I need a ticket:
No, but you do need your ATA Show badge.
Will there be food:
Yes, appetizers and beverages.
Event Contact for additional questions:
Outtech
330-562-9929
sales@outtech-online.com
Website:
www.teamouttech.com
Archery and Outdoor Alliance
- Thursday, Jan. 11 | 2:00 p.m. - 3:00 p.m
- Rooms 100-105
- Thursday, Jan. 11 | 3:00 p.m. - 6:00 p.m
- Rooms 100-105
Event Summary:
NABA and NBS Manufacturer members set up table top displays on the first day of the ATA Show to showcase their products to retail members. Archery and Outdoor Alliance exhibitors are required to be ATA members and to have booth space on the ATA Show floor.
Who can attend:
NABA and NBS Members
How do I get there:
Enter from the Washington Lobby and go to rooms 100-105.
Do I need a ticket:
No, but you do need your ATA Show badge.
Will there be food:
No
Event Contact for additional questions:
Kelly Kelly
903-675-2233
kelly@naba-archery.com
Website:
www.naba-archery.com
ATA's Industry Celebration,
Presented by Mossy Oak
- Thursday, Jan. 11 I 6:00 p.m. - 9:00 p.m.
- Ballroom
Event Summary:
The industry’s networking event of the year is back and better than ever. The 2024 ATA Industry Celebration, presented by Mossy Oak, will be expanded and invigorated with dinner, new industry awards and more. It’s the best place to unwind with friends and make new connections while enjoying good food, cold drinks and live entertainment you won’t want to miss.
Who can attend:
The ATA Show is a members-only event. All Show attendees and exhibitors are welcome to attend ATA’s Industry Celebration, presented by Mossy Oak, no ticket necessary, just show your ATA Show badge.
Will there be food?
Yes, a buffet dinner will be served.
Event Contact for additional questions:
Beth Berkheimer
bethberkheimer@archerytrade.org
Target the Heart
- Friday, Jan. 12 I 7:00 a.m. - 9:00 a.m.
- Rooms 230-232
Event Summary from the Event Site:
Target The Heart was founded by Howard and Julie Tripp in 2015 with the desire to bring a time at the Archery Trade Association for believers and non-believers alike to come together and be inspired by stories of how Jesus Christ has changed lives. Thousands have attended and hundreds have come to saving faith in Jesus Christ at the annual event. In 2021, Target The Heart was placed in the hands of Brad Clay and As You Are Going Ministries. During the pandemic the event did not happen in 2021 or 2022, but in 2023 the event came back! If you plan on attending the 2024 ATA Show please make the Target The Heart Prayer Breakfast a part of your schedule. You won’t be disappointed!
Who can attend:
Purchase tickets at https://www.targettheheart.com/tickets.
Will there be food?
Yes. Your ticket includes an “all you can eat” breakfast.
Event Contact for additional questions:
Chris Hamm
chris@hhasports.com
Website:
https://www.targettheheart.com/
Badlands Film Festival
- Friday, Jan. 12 I 7:00 p.m.
- Ferrara Theatre
Event Summary:
The 11th Annual Badlands Film Festival will take place in St. Louis, Missouri on Jan. 12, 2024. We hope you’ve had your cameras rolling this year to capture all the amazing adventures you’ve experienced. There’s nothing quite like seeing your film on the big screen, so check out the details below on how to submit your film for consideration.
A huge thanks to all of our film festival partners who help make it all possible. We’ll have a full list of partners for the 2024 event, including prizes up soon.
Who can attend:
Free tickets can be obtained at Badlands Booth #2731 on Jan. 11 and Jan. 12 until they’re gone.
Event Contact for additional questions:
Blake VanTussenbrook
blake@badlandsgear.com
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