https://youtu.be/NvBdYuPUfM0
Now, the P-R Modernization Act eliminated those restrictions, allowing state agencies to use P-R funds to promote hunting and boost hunter numbers through advertising and marketing. State agencies can also use P-R funds for recruitment, retention and reactivation, or R3 efforts. The P-R Modernization Act also earmarked an additional $5 million (above the original $3 million) from FET proceeds on archery equipment for the multistate grant program specifically to boost national and regional programs for recruiting hunters and recreational shooters.
To take advantage of the changes, the ATA partnered with state agencies and industry organizations to extend its reach and amplify its efforts. ATA staff and partners applied for several grants through the multistate grant program and are now busier than ever as they work to grow and strengthen the industry using more than $1 million in grant money.
Jennifer Mazur, ATA’s senior director of outreach and education, said some ATA members are concerned the ATA can’t work to grow the sport without funding from the 2021 ATA Show, which was recently canceled and will be conducted virtually. But that’s not the case.
“The Show isn’t the ATA’s only revenue or funding source,” Mazur said. “The government relations team and outreach and education team receive grant monies annually, and we’re prudent with that money. We’re still actively working at the national scale to preserve the sport and increase archery participation numbers. The Trade Show doesn’t stop that from happening.”
Here’s a brief overview of six projects, funded by P-R dollars, that ATA staff are currently working on.