Trade Show

Get the Details for #ATA2022 Education

Learn about seminars, Coffee Talks and the Archery Industry Masterclass at the 2022 ATA Trade Show.
Photo Credit: ATA

Author: Cassie Gasaway

In post-Show surveys, ATA members continually ask for more educational opportunities that teach them about business obstacles and solutions, as well as industry changes and ways to adapt. As a result, the ATA offers free seminars, free Coffee Talks, and a low-cost Archery Industry Masterclass to give members options and valuable information.

Learn about marketing, youth archery, sales opportunities, the used bow market, behaviors that affect customer service and more! Attending these educational opportunities will give your business an advantage as you navigate 2022 and beyond. Plus, most educational events are on days two and three, so if you focus on business on Day One, you can attend numerous educational events on the last two Show days.

ATA staff encourage members to attend educational events in person to ask questions and fully absorb the information. The ATA will livestream select seminar and Coffee Talk presentations for ATA members unable to attend the Show. If you miss a livestream or an in-person presentation, don’t worry. The ATA will record a few sessions and upload them to the MyATA Learning Center throughout spring.

Let’s learn about this year’s education lineup.

Seminars are classroom style presentations. Photo Credit: ATA


Seminars are hourlong presentations in a classroom-style setting with a presenter and students. Educators often use presentations to share information, and participants can ask questions at the end. Seminars are not offered on Day One so retailers can focus on Buyer Day. Seminars will be available at 8 a.m. on Day Two and Day Three.

Hot topics include:

  • Avoiding Target Panic – How to Pick the Right Release and Execute the Shot by George Ryals IV, a partner with Last Chance Archery
  • Are You Missing Out? Sales Opportunities for Your Pro Shop by Randy Phillips, owner of Archery Headquarters in Arizona
  • Marketing: Are You Positioned to Win? by David Jones of Jackson Marketing Group
  • There Is No Offseason! by Dr. Aaron Gaines and Lee Lakosky with Ani-Logics Outdoors

Visit the seminar webpage to see the full seminar schedule.

Coffee Talks are informal and the participants can ask questions to the presenter. Photo Credit: ATA

Coffee Talks

Coffee Talks are 30-minute casual presentations or discussions on the Show floor that welcome attendee participation and feedback. ATA staff expanded Coffee Talk offerings this year to ensure attendees find quality education sessions that fit their busy schedules. Attend all 11 sessions, if your schedule allows.

Hot topics include:

  • Long-Range Bowhunting – Arrow Speed/KE/Momentum at 60 Yards by Troy Fowler of Ashby Bowhunting Foundation
  • Archery for Youth and Their Families by Lora Baker with Oregon Department of Fish and Wildlife
  • Act Right! How Behaviors Affect the Customer Experience by Korbin Williams, owner of Korbin’s Archery
  • Get Paid on Time: How to Grant Credit Wisely by David Kahn of Interregional Credit Systems

Visit the Coffee Talk webpage to see the full Coffee Talk schedule.


Archery Industry Masterclass

The Archery Industry Masterclass provides detailed and in-depth information beyond the high-level curriculum covered in morning seminars and Coffee Talks. This year, participants will receive top-notch education from experts on business, coaching, marketing and archery tech through 10 in-person sessions and six prerecorded sessions. All the sessions will be available online in the MyATA Learning Center after the Show.

ATA members can register for the Masterclass in their MyATA member dashboard when registering for their Trade Show badge, or through the MyATA Learning Center. Nonmembers can register online in the MyATA Learning Center. The registration fee is $100 for ATA members and $500 for nonmembers. Registrants can choose to attend in-person, online or a combination of both. After registering, you’ll receive a confirmation email with event details.

Level 3 Instructor Certification is new for 2022. Photo Credit: ATA

Bonus: Don’t Forget About Instructor Certifications

Boost your marketing value, provide staff with valuable skills and knowledge and get access to archery programs by becoming a certified archery instructor. Thanks to a partnership with USA Archery, the ATA Show offers Level 1, Level 2 and Level 3 Instructor Certification courses.

Plus, new this year, all courses will have an online component and an in-person portion. The hybrid approach allows participants to complete most of the coursework in the comfort of their home before the Show, giving them more time on the Show floor. Click here to learn more about certification courses at #ATA2022. Only ATA members can register for an instructor certification course at the Show. Registration is open! Sign up through the certification webpage.


Don’t Miss These Opportunities

ATA staff work hard to coordinate and provide timely, relevant and beneficial education opportunities at the Trade Show. Your attendance can make a difference for your business. This is a unique opportunity to step away from day-to-day operations and really focus on how to improve. Don’t overlook your chance to learn something new and enhance your operations.

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