Trade Show

Head to the “My ATA Area” ASAP

Get free coffee and loads of information to help your business flourish in 2019.

Author: Cassie Scott

Conveniently located between the North and South wings, the “My ATA Area” at #ATA2019 has free coffee, cookies, travel mugs and so much more. It’s the Show hotspot! Visit anytime to talk to ATA staff and Retail Council members, and learn about the ATA’s many business-boosting programs and services. Let’s review what else you can expect in the “My ATA Area.”


Website Services

Two of the ATA’s website development companies, Frontier Media Labs and Prophase Marketing, are ready to serve you.

Frontier Media Labs specializes in the outdoor recreation space and created three website templates specifically for ATA-member retailers. Each template was built to increase conversions, helping pro shop owners improve their sales and book more lessons. Frontier also offers custom-built websites and digital media development services. Visit Frontier representatives Jeff Giffin, Sam Nichols, Colin Anthony and Jason Reid to discuss ways to improve your website or create a new one.

ProPhase Marketing, another ATA-member service provider, understands the challenges of independent business owners and offers quality services at affordable prices. Show attendees can choose between three different website packages and three social media management programs. Let the digital-marketing experts at ProPhase Marketing help you find and attract new customers. Visit the ProPhase team for more information.

Enjoy some free coffee and cookies at the "My ATA Area." Photo Credit: ATA

Coffee Talks

Miss a morning seminar? Coffee Talks are another way for ATA members to learn at the Show. ATA staff and partners, and other industry professionals will present 30-minute discussions on optimizing websites, improving government relations and making the most of your ATA membership. Other Coffee Talks provide meet-and-greet opportunities with ATA staff and Retail Council members.

According to Maria Lewis, ATA’s senior director of Trade Show and membership, Coffee Talks are the perfect place to sit down, take a break and learn more about ATA’s programs and services. Don’t miss these educational sessions.

Click here and scroll past the seminar schedule to view the Coffee Talk schedule.

Chat with any of our staff members in the "My ATA Area." We're here for you! Photo Credit: ATA

ATA Staff Support

You’ll always find an ATA staff member in the “My ATA Area.” Swing by and talk to someone today.

“If you need help with anything or if you want to share a thought or opinion, there will always be someone in the ‘My ATA Area’ ready to listen,” Lewis said.

Jennifer Mazur, ATA’s senior director of outreach and education, encourages everyone to stop by. “Grab a travel mug with the new ATA logo, fill it up and let us know how we can help,” she said. “We’re here to serve you.”

Not sure who’s on staff? Click here to view the staff directory. You can also attend the Coffee Talks below to meet the ATA team and learn about their responsibilities.

  • “Meet and Greet – ATA Outreach and Education Team” from 2:00 p.m. to 2:30 p.m. on Thursday, Jan. 10;
  • “Meet and Greet – ATA MarCom Team,” from 2:00 p.m. to 2:30 p.m. on Friday, Jan. 11;
  • “Meet and Greet – ATA Trade Show and Membership Team,” 1:00 p.m. to 1:30 p.m. on Saturday, Jan. 12.


Retail Council Support

Meet with a Retail Council member anytime throughout the Show in the “My ATA Area.” They can provide details about the upcoming Retail Council election and help you submit a nomination if you’re interested in serving on the Council.

The Retail Council guides, supports and represents all ATA-member retailers, no matter their size, location or business platform. The Council is led by retailers serving on the ATA Board of Directors and meets monthly to address retailing issues.

You can also attend one of the following Coffee Talks for more information:

  • “Meet the ATA Retail Council,” from 11 to 11:30 a.m. on Thursday, Jan. 10;
  • “What Can the ATA Do for You?” from 11 to 11:30 a.m. on Friday, Jan. 11;
  • “Boosting Profit Margins,” from 11 to 11:30 a.m. on Saturday, Jan. 12.

Certifications are in full swing for retail members looking to assist their patrons. Photo Credit: ATA

Instructor Certifications

Learn more about Level 1 or Level 2, and Scholastic 3-D Archery instructor certification classes at the 2019 Show.

Instructor certification adds credibility to your business, boosts your marketing value, provides your staff with valuable skills and knowledge, and allows you to offer money-making programs at your shop, further increasing your profits and customer base.

Talk to a certified instructor to see how your business can benefit from taking a certification course.


ATA-Member Programs, Services and Resources

Stop by to learn about all your ATA-member benefits and support programs. You’ll find information on:

ATA Connect, an online discussion community for ATA members.

-ATA’s Explore Bowhunting or Explore Bowfishing curriculums, which help instructors, educators and program leaders teach students basic bowhunting and bowfishing skills.

-ATA’s consumer websites (Archery 360 and Bowhunting 360) that help attract new customers and drive traffic to your store with the ATA’s store locator.

ATA’s Deer Protection Program, which helps scent manufacturers and their product suppliers to prevent the spread of chronic wasting disease.

You’ll also find a resources literature stand with fliers, brochures and pamphlets on other ATA initiatives.


ATA Partners

Visit with experts from USA Archery, World Archery, the National Field Archery Association and the Scholastic 3-D Archery program to learn how they promote awareness and education about archery and bowhunting nationwide. You’ll discover many ways to get involved and show your support. Each partner has an hour timeslot where they’ll talk about their organization. Attend their presentation to learn more. View the partner schedule on a kiosk in the “My ATA Area.”

If you have questions about the Show, please visit the Information Booth in the “My ATA Area” located between the North and South wings.

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