Trade Show

#ATA2020 Spotlight: The MyATA Area

Visit the MyATA Area for important information and to talk with ATA staff, partners and fellow ATA members about your business and the industry.
Photo Credit: ATA

Author: Cassie Gasaway

To maximize your time at #ATA2020, visit the MyATA Area during the Show’s Jan. 9 to 11 run in Indianapolis. The MyATA Area is a casual, inviting space on the Show floor that focuses on learning and collaboration. ATA members can visit there any time to learn about business-boosting programs and services. Let’s review what you’ll find in the MyATA Area.

Stop by any of the Coffee Talks during the Show for an open discussion. Photo Credit: ATA

Coffee Talks

The ATA holds regular Coffee Talks, which are 30-minute one-topic discussions by ATA staff, partner organizations, and industry professionals. Most Coffee Talks include a presentation, and time for discussion and feedback. Join members of the ATA Retail Council to discuss what’s working in pro shops around the country. The Retail Council guides, supports and represents all ATA-member retailers, no matter their size, location or business platform. The Council is led by retailers serving on the ATA Board of Directors, and they meet monthly to address retailing issues. A Coffee Talk titled “Moving the Needle – What’s Working in Your Pro Shop?” will be held Saturday, Jan. 11, from 10 to 10:30 a.m. Click here for the full lineup of educational opportunities.  

Buzz Center Stage

The Buzz Center overlooks the Show floor to focus attention on new promotions. ATA staff will take the stage to announce winners for the “Best in Show” awards program on Friday, Jan. 10, at 10 a.m. The awards program recognizes ATA members for their achievements or for creating products. The ATA will present 26 awards at the Show. ATA staff will also select daily winners for the $5,000 giveaway on the Buzz Center stage at 5 p.m. ScentLok is also giving away $1,000 daily to retailers. Read more about the giveaways and other ways to save at the Show in this ATA article. The stage is also available for exhibitors and press members to conduct interviews, record podcasts, or make announcements. Contact Allison Jasper at to reserve the Buzz Center platform for press events.

ATA staff will be at the Info Booth and in the MyATA Area to answer any questions. Photo credit: ATA

ATA Staff Presence

ATA staff are dedicated to serving and supporting ATA members. They’ll be in the Information Booth or MyATA Area to answer questions, and provide help and support. They love discussing member benefits, hearing your thoughts, or pointing you in the right direction. The ATA is your support team. If you don’t know our staff, click here for their directory.  

Ribbon Giveaways

Visit the Information Booth in the MyATA Area to receive free ribbons for your badge. These ribbons spark conversations and help others identify your role in the industry. Are you a mentor, program leader, certified instructor, Trade Show speaker, or buying-group member? Flaunt it with a ribbon. The 2020 Show will debut some fun, comical ribbons, too. Get yours before they run out!  

Instructor Certifications

Don’t forget to earn archery-instructor certifications when visiting the My ATA Area. These certifications boost your business’s credibility and marketing value while teaching valuable skills and knowledge to your staff. Those certifications ensure your store offers more money-making programs to increase your profits and customer base. The Show offers Level 1, Level 2 and S3DA certifications. Spots are limited, so register online today by clicking here; or contact Sarah Haala to register by phone at (507) 233-8131, ext. 101; or email her at

Visit our partners' booths to see how they're engaging the industry. Photo Credit: ATA


The ATA collaborates with many people, groups and organizations to build a sustainable customer base by recruiting participants and removing barriers to archery. Two partners who focus on recruiting, retaining and reactivating women and young archers will be available in the MyATA Area.

–  1. Young Guns Archery LLC from Dayton, Ohio, is owned by the husband-and-wife team of Heath and Julie McDonald. They attend ASA tournaments and other events with a trailer that carries a shooting lane and several bows so young archers and bowhunters can try the sport.

They help pair kids with gear that matches their size and skills. The team does not sell bows. They give kids information cards to help with the buying process. The cards list each child’s draw length, and the make and model of their wish-list bow. To learn more about Young Guns Archery LLC, or their tips for recruiting and working with youths, visit the McDonalds in the MyATA Area, Booth 2300.

–  2. Shoot Like a Girl was established in 2008 to boost participation among women who participate in shooting sports. The team travels the country in a semitractor-trailer that hauls a mobile range for ladies to try shooting at special events, trade shows and outdoor sales. Shoot Like a Girl features coaches and NRA-certified instructors who make women feel comfortable the first time they pick up a bow or gun. Visit the MyATA Area, Booth 2400, to learn how to make women a priority in your shop and business.

The MyATA Area is open during Show hours. Please stop by, say hello, and see how the ATA and its partner organizations can help you.


Nearby Attractions

Don’t miss the other exciting offerings near the MyATA Area.

–  1. The Featured Products Showcase is in Exhibit Hall F across from the MyATA Area. The space lets attendees examine and handle hundreds of products on their own. These products are eligible to win awards through the ATA’s “Best in Show” program.

Buyers can vote for their favorite product in these categories: youth, women, archery accessory, bowhunting accessory, and breakthrough innovation. Voting opens on the Show’s first day at 8:30 a.m. and ends at 5 p.m. ATA staff then tally the votes, and present gold, silver and bronze awards in each category.

–  2. The MyATA Store is near the main registration, and sells hats, T-shirts and other merchandise. Attendees can choose from six original designs, all of which promote archery.

–  3. Demonstrations are another great educational opportunity at the Show. Exhibitors present 30- to 60-minute demonstrations at Booth 553, Booth 4713, and shooting lanes A7 and A8. This schedule lets exhibitors talk in depth about products and techniques so attendees know how everything works. That firsthand knowledge helps retailers market the items to their customers. Click here for the demonstration schedule.

Don’t miss anything at the 2020 Show. Download the ATA’s free mobile app to stay organized, receive event notifications, and identify educational opportunities. Click here for more information.

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