Industry

Join or Renew: How an ATA Membership Benefits the Industry and Your Business

Discover how the ATA works for the industry and your business. Then, join or renew your membership.
Photo Credit: ATA

Author: Cassie Gasaway

An Archery Trade Association membership benefits the industry and provides your business with numerous benefits. The membership year runs from April 1 to March 31, and current members can renew now. Watch this short video for instructions. If you’re interested in becoming a member for the first time, visit the ATA’s membership page to see if you qualify. If you have questions, contact Wendy Lang, ATA’s senior membership manager, at wendylang@archerytrade.org or (866) 266-2776, ext. 103.

Curious about how an ATA membership helps the industry and your business? Get the answers you need right here!

 

How Your ATA Membership Benefits the Industry

ATA staff work hard on your behalf year-round to ensure continued growth of the industry. They create resources, develop programs, recruit new participants, advocate for favorable laws and regulations, and promote archery sports daily. ATA staff also work with partners to extend the organization’s reach and multiply its efforts to make archery relevant and meaningful in many communities.

In fact, the ATA and its partners recently received $1 million in grants to grow archery and bowhunting. As a result, the staff are working to:

– develop a real-time data dashboard that will allow states and industry members to get an accurate picture of statewide license sale data and information;
– create a hunter avidity (eagerness) model to assess and improve R3 measures;
– help state wildlife agencies recruit and retain the new locavore audience – people whose diet consists primarily or entirely of locally grown or produced food;
– leverage influencers and content marketing to recruit new bowhunters;
– convert target archery participants into bowhunters through R3 efforts;
– and transition National Archery in the Schools Program participants into bowhunters through education and by providing next-step archery equipment.

In addition, the ATA launched the Conservation Initiative to boost hunting participation nationwide by teaching archers and nonhunters their role in conservation, and by detailing how hunters contribute generously to wildlife-management programs. The ATA also created Bowhunters United, a national consumer-facing bowhunting organization committed to building a strong future for current and potential bowhunters.

These efforts wouldn’t be possible without the support of ATA members. The ATA uses member knowledge, expertise and funding to make decisions and carry out important projects and campaigns. ATA members can take pride in knowing their membership helps the ATA inspire growth, increase participation, and preserve archery and bowhunting sports.

 

How Your ATA Membership Benefits Your Business

Here’s a brief rundown of some of the benefits you get as an ATA member:

 

Free Educational Courses Through the MyATA Learning Center

Find classes on coaching, marketing, conservation, archery tech, business operations and maximizing ATA memberships at this online, on-demand education center. Take a class to learn something new. Or consider having an employee or staff member take a course on behalf of your brand.

 

Discounted Programs and Services Through the MyATA Service Provider Program

Many ATA-vetted companies offer expert support and discounts on their services for ATA-member retailers and manufacturers through this program. Work with CPAs, law firms, marketing companies, insurance agencies, discount groups, financial companies, logistics companies, and credit and collection agencies to improve your business. 

 

Free Business-Boosting Resources From the ATA’s Resource Website

Access hundreds of free resources made specifically for ATA members at this exclusive, members-only microsite. You’ll find workbooks, templates, checklists, how-to guides, target faces, sample class and program outlines, and high-quality marketing images and videos. 

 

Access to the ATA’s Membership Directory

Connect with peers and find new business partners here. The directory lists contact information for all ATA members, and it’s only available to ATA members who electronically sign a confidentiality agreement. You can search for members by name, category, membership type or other filters. The dynamic directory updates nightly, so it’s always current.

 

Access to the ATA Trade Show

The ATA Trade Show is an annual members-only event that provides educational opportunities and the chance to promote commerce within the archery and bowhunting industry. Attending the ATA Show is a great way to see new products, chat with knowledgeable professionals, learn something new, and be a part of the industry’s largest and most-inclusive show.

 

Exposure on Store Locators and Hunting Subscription Apps

ATA members are automatically featured in the search results of the store locator on the ATA’s two consumer sites, Archery 360 and Bowhunting 360. Visitors will be able to find your business name, address, website, phone number and store offerings. Confirm or update your information by logging in to the MyATA member dashboard.

The ATA also partners with hunting subscription apps to guide over 1.5 million users to ATA-member retailers through the custom ATA Member Retail Locations layer of the app. 

 

ATA Staff Support

All ATA staff members joined the organization to help improve the archery and bowhunting industry. They’re passionate about what they do and have dedicated themselves to serving members. If you need advice, have a question or want to discuss your business plans with someone, we can help.

That’s not all. To learn more about what you get when you become an ATA member, watch the ATA’s “New Member” playlist on YouTube for a quick overview of benefits and important ATA programs and initiatives. You can also visit the ATA’s member-benefits webpage for more details.

An ATA membership is a powerful tool for your business that doubles as a workhorse for the industry. Join the ATA or renew your membership today to strengthen your business and support the industry. If you need anything, don’t hesitate to ask. Call the ATA business, membership and Trade Show office at (866) 266-2776.

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